Executive Summary:

The College of Busines & Public Management (CBPM) Social Media Lab at Kean University (Wenzhou) will be archiving, disseminating, and resonating the Business College's research, teaching, and school activities via Social Media. The studio plays a central role in creating "contents."

CBPM Social Media Lab is equipped with Three main video cameras; one HD digital camcorder; two digital cameras; five directional microphone; Chroma Key screens (Blue, White, Green); A/V converter; Two large LCD screens; Multiple LCD Lights; Two computers for editing.

Business students and faculty members will create key contents such as Micro-courses, MooC, Career coaching/mentoring/advising, Online off-class video, Business Talk Podcast, Business Plans, Global experiences, and campus life in English.

WKU CBPM Social Media Lab will disseminate contents through social network services such as Youtube channel; Bilibili; Facebook; Instagram; WeChat.

 


 

BACKGROUND & PROBLEM

College of Business and Public Management wants to archive and disseminate the school’s activities and knowledge to resonate with stakeholders and communities. 

A social media strategy is necessary to share the new knowledge; to show-up the CBPM college in the general public; to marketize creative business ideas. Many prominent business schools actively use social media to archive, disseminate their new knowledge. Also, they connect and expand social networks via social media. Exercising the One-Source-Multi-Use (OSMU) strategy via social media can help WKU CBPM achieving the school’s mission of providing the best education; scholarship, and outreach services for students and community.  


SUGGESTION

Affiliated with WKU’s Media Center, establishing the CBPM social media lab can successfully apply the OSMU strategy. CBPM Social Media Lab operates as a self-organizing entity under the CBPM and Media Center’s guide.  

 

 

 

 

 

 

 

 

 

Youtube channel of CBPM Social Media Lab

https://www.youtube.com/channel/UCP6yJdq41wyfzZu1Kpu47xg

Introduction of WKU CBPM Video at the Social Media Lab Youtube Channel. 

 


Grand Opening Ceremony (Nov. 08, 2019)

 

 

Introduction of CBPM Social Media Lab

 

 


2019. 11. 08: Grand Opening Ceremony

2019. 10. 21: Added Youtube Channel Information

2019. 08.02: Updated Executive Summary & Studio Pictures

2019. 06.08: Updated strategies of contents creation according to the new Kean policy and strategy

2019. 04. 25: Published initially. 

 

 

Posted by Jeonghwan Choi

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BACKGROUND & PROBLEM

“Doing the right thing!” is getting more crucial to maintaining an organization’s survival and success through keeping reputation; attracting, retaining, and engaging key personnel; and cultivating loyalty among key stakeholders. A social enterprise is an organization that applies business strategies to maximize improvements in financial, social and environmental well-being through social impact. The impact investment emerges as a commitment to generate a measurable beneficial financial, social, or environmental impact. Currently, more than 114 billion USD from 208 impact investors is operating as impact investing (GIIN, 2017). Impact investment in Asia is in the burgeoning stage. Many Asian impact investment funds suffer from finding investment opportunities and exercising exit strategy. Chinese investors give special attention to Impact investment recently. However, there are a few challenges to build impact investment ecosystem in China. 

THE NEED OF CENTER FOR SOCIAL ENTERPRISE AND CHARITY

An integrative collaboration among University-Industry-Government (Triple Helix) is necessary to meet the needs of education, synergy, and opportunity for impact investment. A hub is necessary to orchestrate and synergize academic, industrial, and governmental endeavors for social innovation through impact investment. 
WKU is proposing the “Center for Social Enterprise and Charity (CSEC)”

WHY CSEC IN CBPM?

Aligning with the College’s mission of ’Providing high quality education, research, and outreach services’, WKU CBPM actively engages in community business and talent development for public value creation. 

CSEC in WKU CBPM would restructure college activities including research, education, and community engagement to vitalize social enterprise actions. 
CSEC in WKU CBPM will be organized with the best experts of the social enterprise field of study, and it will synergize the university resources to serve public value creation. 
CSEC will provide the best quality of consulting, education, global network services for impact investors (particularly in Wenzhou area) CSEC will be serving new knowledge for the Government to help to establish the best public policy for social enterprise. Also, CSEC will provide the strategic consulting service in operating the Wenzhou Charity Federation (温州市慈善总会). 

SUMMARY

Establishing the CSEC (Center for Social Enterprise and Charity) in WKU CBPM will integrate and synergize Governmental, Academic, and Industrial actions of impact investment that aim to creating public value for people, community, and the world.  

For more detail information, please see the following Proposal.

April, 2019

 

 


Dr. Yan (at HKST) published an article of "The Rise of Socially Responsible Investment Funds" at the ASQ journal (Administrative Science Quarterly 2019, Vol. 64(2)466–501, 10.1177/0001839218773324, Impact Factor: 5.4) 

He demonstrated the inverted U-shape relationship between Socially Responsible Fund (data from Bloomberg FSRC, SRI category) and Prevalence of Financial Logic (Proportion of the workforce employed in the financial sector). The inverted U-shape relationship is moderated by a few variables like Union, Religion, Green policy. 

The article may give us a direction - Impact Investment (Socially Responsibly Fund) is rising in the management field of study. 

In the article of "Morality" by Curry, a question rises. 

Does the recent rise of socially responsible fund or social enterprise come from the increasing the awareness of people's morality?   

Simply, does the more moral people invest in the socially responsible actions (fund or enterprise)? 

Because the Morality-As-Cooperation concept is emerged quite recently (Harvard, Chicago, Oxford University collaborate the study), there is no attempt to investigating the relationship between Morality & Social Entrepreneurship. Probably, we can fill this gap. 

The final Besharov's book review of "Innovation and Scaling for Impact" may give us a casual understanding about Social enterprise and Impact Investing. 

All things integrating, CSEC can explore a new venue in Social entrepreneurship studies in the perspective of Financial, International management, Human Resources, and Managerial practices, and Sustainability. 

May 16, 2019


 

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Sept. 23, 2019.  Donating 2,500 RMB to IAC (Institute of Academic Center, affiliated with IAIC) for Management/Marketing Day event. 

 

Oct. 15, 2019: Approval of CSEC Establishment

 

 

 

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2019. 10. 15: CSEC Approval from WKU

2019, 09. 23: Added the Donation Activity

2019. 04.26: Added the contents of writing. 

2019. 04. 23: Initially published

 

 

 

Posted by Jeonghwan Choi

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