The Goals & Values of Kean University New Jersey (KUSA) / Wenzhou-Kean University (WKU) College of Business & Public Management (CBPM)'s Goals, Values, and Actions.



WKU CBPM Mission & Vision (Transform to get higher):

We are here connecting students and transforming their lives;


We build a Maotanchang  (毛坦厂) style college that helps students aiming high and going higher! 


Remarks: Maotanchang style college - Rebuilding Losers who failed in Gaokao once, and trained at the Maotanchang school to go to a better college. Am I right?   Anyway, you can refer to this:


MaotanChang High School: A factory unlike any other

毛坦厂(MaotanChang) is an unremarkable village. Situated in the valleys of eastern China’s Anhui Province amongst hundreds and thousands of villages, MaotanChang is, undoubted, the most boring of them all. Unlike villages with mines or drilling wells,



CBPM Mission (Engagement in Innovation, Impact, Inclusiveness): 
We transform diverse students into impactful members in the global community through engaged learning, excellence in teaching, applied and pedagogical scholarship, and service, with leading-edge management programs in a world-class, innovative, and inclusive environment in our regions.

CBPM Vision (GDP): 
We aspire to become the management college of choice in our regions recognized for its Global orientation, commitment to Diversity, and Professional and experiential approach to management education.

We embrace a culture of striving for excellence, integrity, fairness, respect, diversity, community, and social responsibility. 



Introduction of Kean CBPM's Goals  (Sept., 2021 by Dr. Jerry Choi with Ms. Wang Yang at WKU CBPM Office)



WKU CBPM's Actions:








- Dress appropriately (Business Suit or Business Casual)


- Be On Time, Always


- Open Door Policy: Please open door to welcome people (especially during the office hours). 


- Solution Before Emotion


- Show Respect For Shared Area and Items


- Re-organize the Facility as It Was Given Or Make it Be Better


- Communication Protocol: Talk with only relevant people in the appropriate level.


- Avoid Class / Time Interference: Fully use assigned "Class time" in order to avoid any class or exam interference


- Situation? Report It To School Immediately.

(Day: 0577) 5587-0707; Night 0577) 5587-0303)




Reference: WKU's Mission / Vision


Mission & Vision - Wenzhou-Kean University

Mission WKU is an educational institution committed to preparing high-performing Chinese and international students to become innovative and entrepreneurial leaders in a knowledge-based economy. It will contribute to China’s educational reform and serve

WKU is an educational institution committed to preparing high-performing Chinese and international students to become innovative and entrepreneurial leaders in a knowledge-based economy. It will contribute to China’s educational reform and serve as a model for other Chinese-American higher education initiatives.

As a leading World-Class Teaching University with a modern campus, WKU aspires to serve as an incubator for promoting technological and scientific progress in Zhejiang Province, and as a center for fostering cultural exchange between China and the United States.



2021. 08 .18: New Provost Dr. David Birdsell's Four areas of CBPM 


Aug. 02, 2021


The Provost discussed four areas he will invest time and energy over the next 1-2 years: 


- Student Success: Retention and Graduation rates - wants to achieve above 50%, and see a double-digit improvement over the next few years. 


- Faculty Success: Emphasized it is not only scholarship (how many papers published); but does scholarly work have any "Impact" on the local economy, theory, and practice? Important that we talk about the impact for research. 


- Service: It is important and a major part of our responsibilities and student success (Student advisement). 


-. Responsiveness: External engagement - as a public urban research university, we have a responsibility to respond to the needs of our community and our region. 


Deans and faculty should be involved in national, professional, and academic organizations. We need to think about how we can become more active and build relationships with the public and private sectors in the near future. 




For Ethics of Kean Campus, here is the information:


Ethics Office | Kean University


Ethics Forms

As required by New Jersey law and regulation, Kean University must distribute the Uniform Ethics Code, Plain Language Guide and Supplemental Ethics Code to New Jersey's Executive Branch Ethics Standards to all University trustees, officers and employees and special state officers and employees.

After you have reviewed all the documents, (see the links below), you must complete and sign the Receipt for the Uniform Ethics Code, Plain Language Guide and Supplemental Ethics Code. In addition, each Kean University trustee, officer and employee, must complete and sign the Disclosure of Outside Activities. This form must be signed by his or her supervisor sign as well. The form has been modified to meet the requirements of the New Jersey State Ethics Commission. Please return all completed and signed to the Office of University Counsel, Kean Hall Room 117.




Kean Student Code of Conducts (Ethics)




Kean University is committed to providing a campus environment that is conducive to academic inquiry in the university tradition. Kean is a metropolitan, comprehensive, teaching university that exists to foster inquiry and public discourse. It is also a community.

At Kean, student members of the community are expected to abide by certain standards of conduct that form the basis of the Student Code of Conduct [Code] and ensure that their guests and visitors do likewise.


These standards are embodied within a set of core values that include integrity, fairness, respect, community, and responsibility.


When students fail to adhere to the community standards, appropriate proceedings may be initiated under the Code to address the failure and its consequences.

Details are here:


Student Code of Conduct | Kean University


Kean New Faculty Academic Policy Manual (Part: D. 3. Community Standards and Student Conduct)


File of New Faculty Academic Policy Manual: 




2021. Sept. 15: Newly Updated WKU Vision Goals: 

GOAL 1: To enhance the reputation of WKU, create more world class programs and develop the university into a research institution which is the future of a regional university with a global reach

GOAL 2: To improve world class educational system of WKU and create programming and opportunities that would allow students to succeed not only in the next decade but well 

GOAL 3: To implement additional premier undergraduate programs and systematically add masters and doctorate programs at WKU and make transformational changes to our curriculum, pedagogy and academic services

GOAL 4: To allocate more resources to faculty research and development and give faculty time to bring out the best in themselves which will be a precursor of bringing out the best in our students

GOAL 5: To position WKU as a cultural, economic and educational epicenter and resource for the local and global communities 

GOAL 6: To secure a fast-growing university financially, physically, administratively that can face the challenges of the future


( Approved by BOD )Wenzhou-Kean University 2020-2025 Strategic Plan.pdf



2021. Sept. 28: Added new WKU CBPM 's mission and vision

2021. Sept. 06: Added Updated WKU Vision Goals

2021.Sept. 02: Added the Student Code of Conduct (Ethics) 

2021. Aug. 18: New Provost Dr. David Birdsell's Four Areas he will give attention. 

2021. June 17: Added reference of WKU Mission / Vision 

2021. May 24: Goal and Value Statement installed in the 2nd floor of WKU CBPM.

2021. May 24: Added WKU CBPM Norms for Faculty

2020. Oct. 14: Updating CBPM Vision, Mission, Objective,s and Stategy statement from Kean USA CBPM

2019. June 04: New Kean USA CBPM Dean Wang Jin got informed the updating CBPM Goals and Values.

2017.Sept. 23: Goals, Values of CBPM were tuned for AACSB accreditation purpose at Kean USA CBPM by Georfrey Mills following to the AACSB metnor's guide.







Posted by Jeonghwan Choi

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This is an example of office conflict.

(A Sino-American College) since 2021


- Violation of Personal Information Use (Privacy Policy of Kean System)

- Hazing Issue

- Violation of Professionalism

- Violation of School Policy

- Disrespect the Diversity



Violation of Personal Information use:

He used my personal picture at WeChat in public without my personal permission:

This action violate the ‘Privacy Policy’ of Kean System.


Inappropriate words used: Personal humiliation, ridicule, or degrades the individual is defined as “Hazing”.

Hazing is not acceptable by NJ State Criminal Statute 2C: 40 -3 Hazing and in Kean System.



Inappropriate words used:

She is not a government officer, but she tried intimidating me with misusing the word.

Using intimidating worlds violate the “Hazing Policy” of Kean University.



A reasonable suggestion of reconciliation was refused.

This is violation of professionalism.

Professional behaviors include, but are not limited to: collaboration with supervisor, responsibility for learning opportunities, ability to receive constructive criticism, positive interpersonal skills and respect for diversity. Upon completion of Level II fieldwork, students’ performance in professional behaviors must “meet standards,” which is defined as “consistent with entry-level practice.”


WE have a communication protol that we need to communicate with only approporate level and responsible persons.

This is violation of communication protocol.

And this is the violation of professionalism: “Collaboration with supervisor”.



The School suggested and practiced the Pass/Fail option for Remote Classes in order to accommodate the student's academic flexibility. 

When students wants to apply for Pass/Fail option, academic advisors need to check and sign on the application forms from students, and advisors need to report it to Registra.


Please see this website of Pass/Fail option in KU/WKU:




2021. June 10: Several Instructors suggested "unkind" and "school policy violation practices" in the public WeChat group. 



Irrelevant Message was delivered by Manager  in the public Work Space.




2021. June 11: Faculty members were ignored at the Commencement Ceremony. 

WKU admins pushed the outdoor ceremony under the high 'rain day' condition. And it rained on the Commencement day. 


Students and participants moved to the CBPM building Auditorium, and Admins just invited Chinese leaders to the auditorium to perform Commencement while all foreign faculty members were stored in another building's large classroom with no guide and no participation in the ceremony. Even, foreign faculty members had no chance to take pictures with our lovely students. 

This example showed the "Ignorance, Abusing" onto Foreign Faculty members by Admins! 




2021. 08. 13: A Suggestion of Overarching Intervention to the Other Department from Dean. 

The reaction of Limiting Boundary! 


Explaining the Reason for Limiting Boundary. 




School Admins' Ignorance of Foreign Faculty Members: 


2021. 08. 28. Ignoring the Returning Expense (Quarantine Cost) Reimbursement. 


Wenzhou Authority ignores and enforced the 'unnecessary quarantine hours! 



Food problem was not properly addressed in the Long quarantine period (5 weeks), 

Aug. 10 ~ Sept. 14, 2021 ( 5 weeks = 35 days)

2 Weeks Mandatory Quarantine by Centra Governement 

2 weeks Mandatory Quarantine by Local Government (?) 

1 week Self-monitoring Quarantine by Education Bureau (?) 

Total: Five (5) weeks = 35 days quarantine


The food allergy issue was not properly addressed with no solution

Food allergy: Chinese Cooking OIl, Cilantro, Fish ! 

Example of Quarantine Foods! 


No Chinese cooking oil, No Cilantro foods are "Plain Mantou & Rice"!



2021. 10. 11: A Faculty (Zhang Jianing - Michael) insulted  another course (MGS2150) instructors: 


As a teacher of FIN4998 (Thesis Writing), Zhang officially complained of "NOT TEACHING REGRESSION at Statistics course (MGS2150) make my teaching poor. Instructors of the course need to teach well" at the whole faculty meeting. 


In responding to the challenge, MGS2150 teachers, three senior instructors of the course proposed two resolutions. Dean ordered 'covering' extra chapters.  








2021.10.11: Insulting another course instructor at the public faculty meeting.  

2021.08.13: Limiting the Boundary of MGM Coordinator Role. 

2021.06.11: Isolation from Commencement Ceremony

2021.05.01: Archives since May 2021






Posted by Jeonghwan Choi

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