The Goals & Values of Kean University New Jersey (KUSA) / Wenzhou-Kean University (WKU) College of Business & Public Management (CBPM)'s Goals, Values, and Actions.



CBPM Mission (Engagement in Innovation, Impact, Inclusiveness): 
We transform diverse students into impactful members in the global community through engaged learning, excellence in teaching, applied and pedagogical scholarship, and service, with leading-edge management programs in a world class, innovative, and inclusive environment in our regions.

CBPM Vision (GDP): 
We aspire to become the management college of choice in our regions recognized for its Global orientation, commitment to Diversity, and Professional and experiential approach to management education.

We embrace a culture of striving for excellence, integrity, fairness, respect, diversity, community, and social responsibility. 


WKU CBPM's Actions:








- Dress appropriately (Business Suit or Business Casual)


- Be On Time, Always


- Open Door Policy: Please open door to welcome people (especially during the office hours). 


- Solution Before Emotion


- Show Respect For Shared Area and Items


- Re-organize the Facility as It Was Given Or Make it Be Better


- Communication Protocol: Talk with only relevant people in the appropriate level.


- Avoid Class / Time Interference: Fully use assigned "Class time" in order to avoid any class or exam interference


- Situation? Report It To School Immediately.

(Day: 0577) 5587-0707; Night 0577) 5587-0303)




Reference: WKU's Mission / Vision


Mission & Vision - Wenzhou-Kean University

Mission WKU is an educational institution committed to preparing high-performing Chinese and international students to become innovative and entrepreneurial leaders in a knowledge-based economy. It will contribute to China’s educational reform and serve

WKU is an educational institution committed to preparing high-performing Chinese and international students to become innovative and entrepreneurial leaders in a knowledge-based economy. It will contribute to China’s educational reform and serve as a model for other Chinese-American higher education initiatives.

As a leading World-Class Teaching University with a modern campus, WKU aspires to serve as an incubator for promoting technological and scientific progress in Zhejiang Province, and as a center for fostering cultural exchange between China and the United States.




2021. June 17: Added reference of WKU Mission / Vision 

2021. May 24: Goal and Value Statement installed in the 2nd floor of WKU CBPM.

2021. May 24: Added WKU CBPM Norms for Faculty

2020. Oct. 14: Updating CBPM Vision, Mission, Objective,s and Stategy statement from Kean USA CBPM

2019. June 04: New Kean USA CBPM Dean Wang Jin got informed the updating CBPM Goals and Values.

2017.Sept. 23: Goals, Values of CBPM were tuned for AACSB accreditation purpose at Kean USA CBPM by Georfrey Mills following to the AACSB metnor's guide.







Posted by Jeonghwan Choi

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Charity Session : A New Interpreation of Charity and Public Welfare:

Teach People to Fish - Do good to the People of Wenzhou

Mr. Ye Zhengmeng, Security-General of Zhejiang Xinhu Charity Foundation





Summary of the Charity Lecture Series by Doris - 徐佳吟 Doris.


1.    Wrong charity methods will have adverse results. People who receive too much money will become dissatisfied and become evil, which called "Marginal effect of gratitude" or "the anger of loser." So choose appropriate donees is very important. There is a very important principle of choosing donees:

a. Focus more on giving to those who are temporarily short of money (e.g. people who suffer from disasters), not those who are desperately short of money.

b. An important saying: "One of the major obstacles to true and permanent goodness is undue giving."

c.  Undue giving will lead to two results:

                                          i.         Foster dependency

                                         ii.         could result in moral kidnapping

2.    How to teach poor people methods(授人以渔)in a systematic way?

a. These things include:

      i.         Inspire people with desire. We should let people realize the importance of good life and possibility of having good life. Show bright future to poor people. Communication with poor people and make reasonable business with them: for example, we give part of money to poor people, and poor people also need to invest some money or efforts.

     ii.         Teach people how to make money. Examples (emphasize the importance of teaching methods): 1. hire agricultural experts to teach poor farmers how to plant Cerasus humilis. 2. provide money for undergraduates to start up a business.

1) The greatest "method" is offering education.

   iii.         Provide some initial money to poor people to start their business.

   iv.         Relieve poor people's worries

1) Worries include:

a)  afraid that products cannot be sold successfully.

b)  afraid that the price of products will fluctuate.


3. Developing leadership is more useful than teaching all people methods.

a. Example: countryside CEO plan

      i.         Leaders are the most important. Develop leadership.

     ii.         Give leaders more knowledge, skills, and resources.

   iii.         Some detailed way to develop leaders:

                               1)  Courses learning

                               2)  Base on practice

                               3)  Future plan planning

                               4)  Paid on board learning

                               5)  Synchronous tracking guidance

                               6)  Induction competition




Posted by Jeonghwan Choi

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Wenzhou-Kean University (WKU) MBA Program 

(originally in Chinese, translated by Google translate) 



2021. Mar. 29: 为新生代企业领袖打造MBA项目 (Building MBA programs for the new generation of business leaders)




Columbia, Penn State University PhD faculty lineup from prestigious universities|Building MBA programs for the new generation of business leaders


Students can enjoy the faculty of top business schools in the classroom

And discuss corporate management experience with global management elites

Further enhance the international perspective, strategic thinking, cross-cultural awareness and corporate responsibility...


International Business Administration (Master of Business Administration) at Wenzhou-Kean University officially recruited students this year, attracting everyone's attention



The latest national "Outline of the Yangtze River Delta Regional Integrated Development Plan" was released, and Wenzhou was listed as a 27 central city area and rejoined the Yangtze River Delta City Group. 


In April 2020, the National Development and Reform Commission issued the 2020 central budget investment plan for the integrated development of the Yangtze River Delta region. Zhejiang has three projects included. Among them, the Wenzhou-Kean University project received a national Yangtze River Delta special fund subsidy of 60 million yuan.


This is the first national special subsidy fund for the Yangtze River Delta in our city

It is also the single project that received the most subsidies in our province this time




The International Master of Business Administration (MBA) program aims at training with a country the international vision and can act locally high level of outstanding management personnel, It can also help Wenzhou to take the fast lane of the Yangtze River Delta to a large extent and start the process of talent transfer in the new journey of integration.



This major focuses on the combination of professional knowledge and practical education, enabling students to have a more systematic understanding of the professional knowledge required by management, familiar with internationally accepted practical rules and practices, and in-depth understanding of economic development in major countries and regions.



Professional courses cover the necessary knowledge content applicable to the core management modules of various industries, such as management accounting, management economics, marketing management, management and leadership in a global environment, etc. 


Our MBA teaching method also gives full play to the inquiry-based teaching concept of the American classroom, encouraging and cultivating students to be able to actively think while learning theoretical knowledge. For example, the compulsory course of this project also conducts cross-cultural management issues in a seminar mode. In-depth interpretation will be given to typical global management cases and problems.




When the epidemic is over and the global environment is relatively stable, we will also resume " Global Business Studies ", a course that can go to Kean University in the United States and companies in the New York area for management practices.


The professional elective course modules also set up different field directions, such as accounting, marketing, management, international business, etc., to fully meet the knowledge needs of people from different industries, provide a macro international perspective and forward-looking management knowledge, and help students Explore their own potential, cultivate innovative thinking, and calmly face the competition and challenges in the global business environment.



It is worth mentioning that this major has a strong faculty team, 100% of all teachers have a doctoral degree (some more than one doctorate), graduated from world-renowned universities, such as Columbia University, University of Houston, Pennsylvania State University, Temple University, etc. Etc., and have teaching experience and industry experience in universities all over the world (such as


  • Dr. Jerry Choi who served as a team executive at BOSCH Bosch Group (South Korea),
  • Dr. Xue Chunxiao was an assistant manager at KPMG (Hong Kong), and
  • Dr. Zhang Jianing was selected for the Shanghai 2014 Pujiang Talent Program. Before joining WKU, he was an associate professor at Shanghai University of Finance and Economics;
  • Dr. Robert Marjerison worked in the commercial shipping industry around the world for 12 years and served as AT&T (American Telephone and Telegraph Company, the world’s leading communications holding company), Is also the vice president and chief operating officer of International Maritime Services, a century-old communications company in the United States. He has taught global business management courses in Korea, Japan, Mexico and other parts of the world).


At the same time, the business school will also invite visiting professors from top business schools to the school to give special lectures to students every semester.



In addition, Wenzhou Kean University Business School is the first laboratory in Zhejiang Province with Bloomberg Bloomberg lab of the university. The Bloomberg terminal is an important tool for people in the financial industry to obtain data and conduct market analysis and transactions. Financial industry managers can use the Bloomberg terminal to improve their professional skills in data analysis and obtain the latest industry news and global information during the process of studying for the MBA.





How to apply for Winken MBA?


The WKU MBA program will start in September this year. Applications for admissions in 2021 are now open, and the deadline is June 1, 2021.


Admission requirements and application materials


1. Bachelor's degree certificate

*Students who graduated from non-U.S. colleges and universities need to be certified by NACES (, and can choose World Education Services (WES) certification (course-by-course certification is required).

2. Have three years or more of work experience

3. Official transcripts of all learning stages above high school (excluding high school). The cumulative grade point average (GPA) is not less than 3.0 (applicants below 3.0 will be considered based on the situation).

4. GMAT or GRE scores (Considering the global epidemic situation, Wenzhou-Kean University and Kean University in the United States are unified, and the admission requirements of GRE, GMAT, and MAT for graduate majors in 2021 are exempted.)

5. Two letters of recommendation

6. Personal resume

7. Personal statement, explaining interest in this major

8. TOEFL, IELTS or Duolingo official score report within two years

*TOEFL iBT 79 points, paper-based 550 points, IELTS 6.5 points, Duolingo 100 points.

9. Departments will arrange interviews


contact us

Inquiry email:

Consulting Hotline: 0577-55870723


Text丨Fan Chen

System for |  Wangzhi Yao 
Responsible compiled | media body in mind  



Focus on Winken, face the world




2021. Mar. 04:





WKU Graduate Program|International Business Administration (Master of Business Administration)

Graduate student of Wenzhou-Kean University 3/4



International Business Administration (Master of Business Administration)


School system: 2 years (full-time, part-time)

Enrollment time: September 2021

Graduation credits: 54 credits

Teaching time: Saturday all day and Sunday morning

(Remote assistance from Monday to Friday)

Teaching language: Full English teaching (Chinese supplement)

Tuition fee: total tuition fee of 180,000 RMB (27,000 US Dollars) 





Professional Introduction

        Wenzhou-Kean University's International Business Administration (Master of Business Administration) program aims to cultivate high-level outstanding management talents who can cope with global development and gain a foothold in the local area, and help management talents succeed in the global business environment. This major focuses on the combination of professional knowledge and practical education, so that students can more systematically master the theoretical knowledge of international business, understand the professional knowledge required by the management, be familiar with internationally accepted practical rules and practices, be familiar with international business law, and have an in-depth understanding of major countries and Regional economic development, proficient in the use of business information management systems, and possess a relatively high level of international business professional skills. This major provides a wealth of global business practice courses, in-depth interpretation and training of typical global business cases and problems, and increase learners' business experience. The course modules include: 1. Basic course module 2. Global management advanced knowledge course module 3. Advanced business domain knowledge module 4. Capstone course module.




Admission requirements and related application materials

1. Bachelor's degree certificate

*Students who graduated from non-U.S. colleges and universities need to be certified by NACES (, and can choose World Education Services (WES) certification among them.


2. Have three years or more of work experience


3. Official transcripts of all learning stages above high school (excluding high school), with a cumulative grade point average (GPA) not less than 3.0 (applicants below 3.0 will be considered based on the situation)


4. GMAT or GRE scores (considering the global epidemic situation, Wenzhou-Kean University and Kean University in the United States are unified, and the admission requirements of GRE, GMAT and MAT for graduate majors in 2021 are exempted)

RE: Have obtained a bachelor's degree certificate and have a grade point average of 3.0 or more; have obtained a master's degree certificate; have passed the American CPA Examination (CPA) or hold the American CPA License (CPA License).


5. Two letters of recommendation


6. Resume


7. Personal statement, explaining interest in the profession


8. TOEFL, IELTS or Duolingo official score report within two years

*TOEFL iBT 79 points, paper-based 550 points, IELTS 6.5 points, Duolingo 100 points


9. The department will arrange an interview





Course modules

Credits (54)

 Basic course modules


Global Management Advanced Knowledge Course Module

twenty four

Advanced business domain knowledge module


Apex Course Module


*Before entering the major, the Admissions Committee will evaluate the academic background of the students to decide whether to take the prerequisite courses. The prerequisite courses include:

1. COMM 3590 Business and Professional Communication (3 credits)


2. ECO 2120 Business Statistics (3 credits)


3. MATH 1044 Business Calculus (3 credits)


4. MGS 3032 Organizational Behavior (3 credits)


5. MGS 3040 Management Information System (3 credits)


The "GMBA5710 Global Business Studies" course needs to go to Kean University to study for 2 to 4 weeks, and other related expenses such as visas, air tickets, board and lodging incurred by the course are borne by the students themselves. If the "GMBA5710 Global Business Studies" course cannot be carried out due to force majeure, the college where the major is located will decide to replace it with other courses or practical projects, and the specific notice shall prevail.




Graduation requirements

       According to students' undergraduate courses and grades, combined with the arrangement of graduate courses, students need to complete 54 credits. Students need to complete the required academic tasks and complete the research project (GMBA 5900), and the grade point average (GPA) is not less than 3.0, will be awarded the United States Kean University International Business Administration (Master of Business Administration) degree.



For information on International Business Administration (Master of Business Administration) at Kean University, United States, please visit:


Business Administration (MBA) | Kean University

At Kean we believe learning and job growth extends far beyond the walls of our classrooms. That's why we encourage you to take advantage of a variety of research opportunities available to you, study abroad and pursue internships that will advance your car


contact details


Address: No. 88, University Road, Ouhai District, Wenzhou City, Zhejiang Province, China

Wenzhou-Kean University, 325060

Inquiry email:

Consulting Hotline: 0577-55870723


*For more detailed admissions policies and information, please refer to the upcoming 2021 postgraduate admissions guide.

Modified on 2021/03/04

Posted by Jeonghwan Choi

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2021 The Initiative of The First-Rate Course Teaching Award of Zhejiang Province in WKU

On March 01, 2021, WKU announced that we would like to apply for the Zhejing Provincial First-Rate Undergraduate Course Teaching Award. 


WKU CBPM Dean - Dr. Cao Jiang encouraged faculty members to apply for it because it is a nice attempt to prove our teaching excellence. 


Twelve WKU CBPM Faculty Members applied for the award.


Name College Course


1 Jianing Zhang CBPM FIN 3380
2 Jeonghwan Choi CBPM MGS 3032
3 Fa-Hsiang Chang CBPM ECO 1020
4 Robert Marjerison CBPM GBUS 4320
5 Jing Ma CBPM MGS 3040
6 Md Jahidur Rahman CBPM ACCT 3220
7 Xue Chunxiao CBPM ACCT 2200
8 Liu Su-Ping CBPM ACCT 2210
9 Steven Thornburg CBPM ACCT 3230
10 Candy Chiu CBPM MGS 4999
11 Han-Chiang Ho CBPM MKT 3510
12 Somkiat Mansumitrchai CBPM MKT 4500


With accompanying the Full 'Documentation' for application, applicants recorded  "10 minutes" course introduction video. 



Zhejiang Provincial First-Rate Course Application Form_WKU_CBPM_MGS3032_OB.pdf


Structure of 10 minutes Video Introduction


1. Briefly introduce yourself.

2. Short Introduce of course backgrounds and goals.

3. Teaching Environment: Talk about the classroom of WKU or the software you used in the course if it's special.

4. Module Design and Teaching Method: Using a class example to describe what learn out-comes students will get, and what the actives will apply to this session, and etc.

5. Time Allocation: How many hours students are expected in Lectures, Activities, Presentations and/or other relevant works. What goals in each part.

6. Innovation: Any innovation in ethical education, ideological education, special teaching system, student development, and so on. It's similar to Section F of the application form.

7. Results (Evaluation System):How the assessment and evaluation system go. What is the development of the course under your leadership?


On March 05th and March 09th, 2021,  Faculty applicants took introductory videos of applying for teaching award courses at the Virtual Conference Room, WKU CBPM B-208 under the direct supervision of Dr. Jeonghwan (Jerry) Cho who made the media site. 







The Final Version of First-Rate Course Application Videos are available here



2021 The Initiative of The First-Rate Course Teaching Award of Zhejiang Province in WKU On March 01, 2021, WKU announced that we would like to apply for the ...

(These videos are agreed to be public by instructors)


Individual Course Introductions are here


2021S_First_Rate_Course_WKU_ACCT3220(Intermediate Accounting)_Md Jahidur Rahman


2021S_First_Rate_Course_WKU_ACCT3220(Intermediate Accounting)_Md Jahidur Rahman_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili




2021S_First_Rate_Course_WKU_ACCT3230(Federal Income Tax)_Steven Wood Thornburg


2021S_First_Rate_Course_WKU_ACCT3230(Federal Income Tax)_Steven Wood Thornburg_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili




2021S_First_Rate_Course_WKU_ECO1021 (Principles of Microecnomics) Fa-Hsiang Chang


2021S_First_Rate_Course_WKU_ECO1021(Principles of Microeconomics)_章法翔_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili




2021S_First_Rate_Course_WKU_FIN3380(Introduction of Derivatives)_张家宁 (Zhang, Jianing)


2021S_First_Rate_Course_WKU_FIN3380(Introduction of Derivatives)_张家宁_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili




2021S_First_Rate_Course_WKU_GBUS4320(Sustainable Global Business)_Robert Kim Marjerison


2021S_First_Rate_Course_WKU_GBUS4320(Sustainable Global Business)_Robert Kim Mar_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili



2021S_First_Rate_Course_WKU_MGS3032(Organizational Behavior)_Jeong Hwan (Jerry) Choi


2021S_First_Rate_Course_WKU_MGS3032(Organizational Behavior)_Jeong Hwan Choi_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili




2021S_First_Rate_Course_WKU_MKT3510(Consumer Behavior)_Ho Han-Chiang


2021S_First_Rate_Course_WKU_MKT3510(Consumer Behavior)_Ho Han-Chiang_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili




2021S_First_Rate_Course_WKU_MKT4500(Seminar in Marketing Strategy)_Somkiat Mansumitrchai


2021S_First_Rate_Course_WKU_MKT4500(Seminar in Marketing Strategy)_Somkiat Mansu_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili





2021. 04.12: Videos are added. 

2021. 03. 08: Initially documented


Posted by Jeonghwan Choi

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Wenzhou-Kean University Student Media and Design Center (SMDC) - Colleg of Busines and Public Management (CBPM)-Media.Center's Initiative: 

Question, Inquiry, Facilitation, and Answer (QI-FA, 启发) ! 


WKU-QIFA (Bring Your Inspiration!) 







1.     会计专业(ACCT)需要准备哪些证书?金融专业(FIN)需要准备哪些证书?

2.     如何在MKT这么多方向中找到适合自己的方向?

3.     如何进行专业选择?怎样找到适合自己的专业?

4.     有哪些参加商赛的途径?哪些商赛更具有含金量?

5.     什么是商业?商业未来的就业选择有哪些?

6.     如何写商业邮件?如何提高商业沟通技巧?/如何有礼貌的给教授发邮件?如何与教授进行日常聊天?

7.     将成绩改为Pass或Fail有什么影响?未来还会有P/F的政策吗?

8.     如何合理安排一学期的课程强度?如何提高绩点?

9.     小组合作难以磨合、进展困难。如何高效的进行小组合作?

10.   对于学生安排假期时间有什么建议。


Questions (for Professor)

1. What certificates are required for ACCT students? What certificates are required for FIN students?

2. How to find one’s suitable and appropriate direction among so many directions of MKT?

3. How to choose a major? How to find the major that suits oneself?

4. What are the ways to participate in business competitions? What business games are more valuable?

5. What is business? What are the future employment options for business?

6. How to write a business email? How to improve business communication skills? /How to write a polite email to the professor? How to have a chat with the professor?

7. What is the effect of changing the grade to Pass or Fail? Will there be P/F policy in the future?

8. How to arrange the course intensity of one whole semester reasonably? How to improve GPA?

9. How to work effectively in a team as group cooperation is so hard and ineffective?

10. What advice do you have for students to arrange holiday time?



WKU QIFA (启发) INITIATIVE: Campus Social Entrepreneurship (Mar. 03, 2021)


Questioned by Qian Jiayin (Doreen)- a WKU student entrepreneur

Answered by Dr. Jeonghwan (Jerry) Choi - CBPM Professor


Mar. 2021


1. How can we provide the best campus entrepreneurship environment in WKU? 

2. What do you think of a student's starting a business in college years? 
3. How can a student develop and improve "Innovation Sense" on campus? 
4. Can you tell us about "establishing" the OHT-Kean (O-K) innovation center in front of our WKU campus?


WKU QIFA (启发) INITIATIVE Campus Social Entrepreneurship_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili


2021. 03. 25: QiFA for Management

MGS Major Issues:

1. I am a business student, and I want to further choose the major of
management. What courses do I need to prepare?


QIFA_Project_Q1_WhatCoursePrepare_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili



2. What are the differences between the newly opened management majors
(International Supply Chain and Information Management) and (Business Analysis)?


QIFA_Project_Q2_Difference of BA_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili


3. Will there be some Python and MATLAB courses in the new course of
Management (Business Analysis)?


QIFA_Project_Q3_BA_Tools_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili


4. What is the difference between a Python course for business and a Python
course for computer science


QIFA_Project_Q4_Python_Course_BA_CS_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili


5. I am a student of management and I want to take part in some business
competitions. What kind of competitions does the professor suggest me to take part


QIFA_Project_Q5_Business_Competition_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili

6. If I am a management student, what are the employment prospects of
management? Do I need to prepare for any certificates?


QIFA_Project_Q6_MGM_Job_Prospects_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili


7.  Why do high school graduate need to come Wenzhou-Kean University to learn Business in English? 

Interview with two business management professors (Dr. Rob Kim Majerison - Global Business; Dr. Jerry Choi - Coordinator of Management & Marketing Department) at WKU by Alisa Lai (WKU Media Center)



May 26, 2021 @ Virtual Conference Room (VCR) in WKU College of Business.  



1. How to manage stress at Entrance Exam (GaoKao)? 
2. How to manage uncertainties? 
3. How to be adaptable to situations? 
4. Why becoming adaptable to situation is important for business professionals?

5. Dow do WKU Business students changed by years? 
6. How does WKU CBPM make the nice change of students? (The unique Sino-American Business Education Model & Innovative Pedagogy of WKU CBPM)
7. When do business students participate in experiential learning activities? 
8. How does WKU support student entrepreneurs? 
9. Do you have any student entrepreneurship examples on WKU campus? 
10. What business courses do you have for entrepreneurship? 
11. Do you have any example of WKU campus entrepreneurship to real business? 
12. What is the WKU Business school graduates' career path? 
13. What are the characteristics of successful entrepreneurs? 
14. Does WKU CBPM has 'Business Analytics" courses? 
15. What is the purpose of teaching business analytics in business school? 
16. What is the "Learning from Real Business Consulting Projects" at WKU CBPM? 
17. Can you elaborate the Project Based Learning (PBL) Initiative? 
18. For high school graduates, what do they need to choose a college major? 
19. Why do students need to choose business major? (Wide range of career choices of business major)
20. Message to Future WKU College of Business Students!





2021.05.26: Q7: Why do high school graduate need to come Wenzhou-Kean University to learn Business in English? by WKU Media Center were archived.

2021.04.05: Q1 ~ Q6: QIFA video uploaded. 

2021.03.27: Video recording #1

2021. 03. 11: Uploaded the first QIFA Initiative Video (Campus Social Entrepreneurship)

2021.03.03. Initiated the Document




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Dr. Jeonghwan (Jerry) Choi applies and experiments the an innovative and impactful business pedagogy that underpins the 'contents-making'.



Students of his course are making 'video or contents' for class project.

Based on the buisness inquiry such as


"How to manage oneself?"

"How to get people to work by themselves?"


Students form teams by themselves, and they work on the semester long project.








This is the course project outcomes of MGS3032 (Organizational Behavior) - 2021 Spring that was organized and operated by Dr. Jeonghwan (Jerry) Choi and his students. 


The inquiry of the course was "How to get people to work by themselves?". The questions overarched the recent managerial chanllenges such as 'Motivation, Personal difference, Organizational Structure, and Leadership' issues in the global and technology era. 

32 students formed 7 teams.

Seven teams talked produced the 5 +/2 minutes video contents that applied 'interview, performance, research, presentation, role-modeling, story-telling, and simulations".


Please enjoy and learn whtat WKU College of Business students talk about the "Management". 


2020SP.MGS3032.OB (How to get people to work by themselves?)







This is the course project outcomes of MGS2030 (Principles of Management) - 2021 Winter that was organized and operated by Dr. Jeonghwan (Jerry) Choi and his students. This is the course project outcomes of MGS2030 (Principles of Management) - 2021 Winter that was organized and operated by Dr. Jeonghwan (Jerry) Choi and his students. 



These Managing Oneself Videos can help you to manage yourself. 


My MGS2030 (Principles of Management) course students made these Youtube Videos to introduce "How to Manage Oneself?". 

1. Managing Vital Energy
2. How to Tie?
3. Job Interview Etiquette
4. How to Manage Time? 
5. How to Wear Business Suit? 
6. How to Manage Money (as college students)? 
7. How to Market Oneself? 
8. How to Persuade? 

And I added one more video of mine. 
9. How to Write a Professional Business Email?





These videos were recorded in Social Media Lab and/or Virtual Conference Room in CBPM building. :)


Social Media Lab & Virtual Conference Room in The College of Business

WKU CBPM Social Media Lab (C-124), since Nov. 2019. WKU CBPM Virtual Conference Room (B-208), since Feb. 2020 WKU CBPM Social Media Lab (C-124) Executive Summary: The College of Busines & Public..





2021.June 02, Archived MGS3032 (OB), Spring 2021 course outcomes

2021. Jan. 29, Archived initially. 






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How To Write a Professional Business Email? (By Dr. Jerry Choi at WKU CBPM) 


Email is an important communication tool in business. 
For example, a business executive gets over 100 emails daily. 


But many do not write an email in a proper way.
A wrong form of Email makes a reader frustrated, and the sender cannot get what intended to.  

Harvard Business Review suggests the best practice of Business Email writing. 
Learning from the Military practice, Sehgal suggested three guidelines.
Here, I added two more guides for better Email writing in the real world. 

These five suggestions are…. 

First, Subjects with Keywords in the Title sentence
Second, Bottom Line Up Front - BLUF
Third, Be Economical - Bullet type is recommended
Fourth, Keep the structure,  containing 5W and 1H, Whom, Why, What Where, When, How
Fifth, clearly indicate who is the sender. 

With keeping these five suggestions, you can write this style of professional Email. 

In the title, you can clearly describe what is the purpose of your Email with a “Keyword”. 

In the first line, You can clearly indicate ”Whom” you are sending your Email to. 

Then, you can give the ‘Bottom Line’ of your Email. 

Providing background or details will help a reader to take action. 

Be polite, and please tell the receiver who is sending this Email and how to get you. 


This is it. 


Let’ keep these ‘Business Email Writing’ rules to make a professional communication. 




Youtube Video:




How To Write a Professional Business Email (WKU CBPM Dr. Choi)_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili




Thank you. 





2021. Jan. 24: Firstly, Archived. 


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The purpose of WKU CBPM Project Based Learning (PBL) Initiative is to provide the experiential learning opportunities for WKU CBPM students through addressing the real business problems and cases from Wenzhou businesses. 


Aligning with the purpose of PBL Initiative, WKU CBPM initiated the "Wenzhou OHT-Kean.Town (O-K) Innovation Center" project in Nov. 05, 2020. 




Wenzhou OneHRT (Wian Da) came to the WKU Campus, and presented their initiative of "CEO" - aiming to develop future Business Leaders. At the 





2020. 11. 06

Budget Estimation was reported to WKU CBPM Dean for further consideration of O-K Innovation Center project. 



2020. Dec. 28: Adding Cultural Innovation Module under the New Media Strategy


OHT wants to boost cultural innovation along with the new media strategy.  WKU suggests the Yongji (Core Wenzhou Cultural DNA) as the foundation of Wenzhou culture. And O-K innovation center will organize, develop, and disseminate the core cultural DNA of Yonjia as the Yonjia Cultural Innovation. 


Philosophy: Synergizing Justice - Practicality to Make a Sustainability

Culture: Wenzhou Arts, Artifacts, History, Tradition

Application: Wenzhou Entreprepreneurship, and Wenzhou People




Shortly, we would like to revitalize the Yongjia as the core cultural DNA that synergizes Justice-Practicality to make sustainability. 

And we want to introduce, create, and disseminate the new Cultural DNA throughout the International Yongjia Cultural Expo in the O-K Innovation Center.


For CEO program (the O-K Business Talent Development), WKU CBPM will exercise the Learning by Doing (Project Based Learning) practice in Spring 2021 - MGS4999 - Integrative Strategic Management classes.  

Students will be educated on how to perform a consulting project, and they will address the O-K Innovation Center project.





Jan. 18, 2021. Application of Entrusted Project of Development and Reform Commission of Ouhai District, Wenzhou.  


(in Chinese) Application_Entrusted_Cultural_WKU_CBPM_附件1_Ver2.docx

Feb. 25, 2021: Entrusted Project was not chosen. 

Mar. 21, 2021: Celebrating Opening the O-K Innovation Center


Mar. 21, 2021: Outline of the O-K Innovation Center

12 rooms x 24 persons

1 x 24 persons (Bottom)


2 x 56 person (large room in the bottom)


Extra space for the cultural event



April 14, 2021: Opening Ceremony of O-K Innovation Center! 



June 03, Business Consulting Project (MGS4999, Strategic Management Course) of WKU CBPM.


Final Presentation of O-K Innovation Center Project (2021 Spring)

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How to vitalize the O-K Innovation Center?

OHT-Kean.Town Innovation Center Consulting Project: 20210603 MGS4999 Final PT MGS4999 Integrative Strategic Management; June 03, 2021 (Instructor: WKU CBPM, Management, Dr. Jerry Choi)


Final Presenation Video (Youtube):

How to vitalize the O-K Innovation Center (June 03, 2021) by WKU CBPM Students (Strategic Management Class Project)




Final Presenation Video: 


All Team's Strategic Suggestions for O-K Innovation Center


Team A: Wenzhou Personalized Internship Agency 


Team B: Practical Skills Training Service: 


Team C: Ou Su Culture Experience Center 


Team D: Chinese Culture Summer Camp: 


Team E: Driving School Booking Platform & Wenzhou Speciality and Food: 


Team F: Electrical Equipment Repair Station 


Tean G: College Student Activity Center 


Team H: Children Caring Center 


Team I: Personalized Customized Agency 


Team J: Training and Service For Chinese Enterprise Transformation 







2021. 06.08: O-K Innovation Center Strategic Solution Videos were uploaded.


2021. 06.03: Strategic Management Consulting Final Presenation (by Dr. Jerry Choi and his MGS4999 students) 

2021. 04.12: Opening Ceremony of O-K Center.

2021. 01.17: Application of Entrusted Project Fund. 

2020. 12. 28: Added the Yongjia Cultural Innovation Initiative under the New Media Strategy. 

2020. 11. 10: Added the O-K Business Talent Development Program

2020. 11. 06: Initially documented the archives of OK Innovation Center Project



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  1. Favicon of BlogIcon veronica1746 2020.11.24 01:02  댓글주소  수정/삭제  댓글쓰기

    재미있는 글 잘 보고 가용~

Wenzhou Business Consultancy Gropu (WBCG)


Since 2017 the WKU WBCG has worked with over a dozen businesses in the Wenzhou area to provide consulting and business support services including data gathering and analysis.


The Mission of the WBCG is to connect with local businesses, to assist and support them, to add value, and to interconnect with the community by supporting and encouraging business transformation, economic growth, and development in the greater Wenzhou area.












First archive: Oct. 26, 2020

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2020 WKU CBPM Building Operational Improvement

CBPM has a nice building to provide world-class education. But it needs to get improved continually in operation. Social Media Lab, 2nd Floor Outdoor space, and the North side of the building can provide operational excellency if we can improve it slightly. 


Social Media Lab is to create world-class business educational contents. But it has risks of fire and health for poor indoor materials.


2nd-floor outdoor space can be extended as a part of “Business Research and Innovation Center (BRIC)” where it can provide “Business events such as Business speech; business gatherings, invite talks; Quartet, and small performance. This space can provide the chance to build a business network with the Wenzhou business community (This space can host 500 persons).


North side of the building (adjacent to the large indoor Auditorium) can be used as the “Outdoor Theater” as it was designed for if we can add solar panel and stage. This space can host a medium-size school event such as freshman welcoming or graduation ceremony (This space can host 1,000 persons). 


Suspended the Social Media Lab improvement for a while (Jan. 2021) for Budget problem. 


Dec. 08, 2020:

The Social Media Lab Improvement plan is suspended because a resolution was not achieved between Social Media Director and Logistics Department. The space will remain the same as it is.  But "Risk of Fire" will be continually addressed. 



Adding to the improvement, a Cafe facility can be installed in the 2nd floor. (2020. Jan. 14)






5. College of Business - Management, Global Business, and Marketing Banner Installed on the 2nd Floor spaces (Oct. 24, 2020)


6. Jan. 2021: Equipped "First Aids Package" and "WheelChair" for Medical Emergency Situation at the 2nd floor of CBPM building.

Dr. Jerry Choi coined the idea and donated the Medical Aid box and wheelchair. 

Dr. Margaret Chen suggested first aid medicines and materials. 

Dr. Candy Chiu suggested Wheelchair. 




Feb. 23, 2021: Suggestion of CBPM Building's Operational Adjustment with the New Campus Buildings.


New Campus Building: Architect (started operation in Feb. 2021). 

You may know that WKU CBPM has around 60% student body size, and we have served many external operations in cooperating with the school's demand. 

And it's time to adjust the school space operational adjustment with the new campus building. 


Originally, CBPM had "Library" space and "Project Rooms" space on the first floor of our building. 


But those spaces are used for 'Exhibition Room' and some strange outside activities, not for CBPM purposes as below. 



"Could we talk and negotiate to make operational adjustments of CBPM building with new campus buildings?". 


One thing is clear for us, CBPM needs more space to manage 'larger numbers of CBPM students' day by day. 


And we wish we can make excellent 'operations' of each campus building continually. 

Please kindly consider this suggestion, and please feel free to contact us to talk about 'Operational Adjustment'. 









2021. 02. 23: Suggestion of CBPM Building Operational Adjustment with New Campus Buildings (to Logistics Department). 

2021. 01. 25: Moved the Virtual conference room information to Social Media Lab website. 


2021. 01. 14: Equipped Video Camcoder and Camera at Virtual Conference room (B-208)

2021. 01. 13: Completed First Aids equipment. 

2020. 12. 08: Social Media Lab Improvement Plan is Suspended. 

2020. 10. 24: Revised plans 

2020. 10. 04; First created by DR. Jerry Choi


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WKU Student Career Development supports student's participation in innovation and entrepreneurship development within WKU Campus.  Career development center would like to provide a necessary resource for making several Video content for the "Small Tree Project Team". 


Fortunately, WKU CBPM started operating the Social Media Lab from Nov. 2019. And the Lab possesses sufficient facilities to create quality videos and contents at the studio.


The expenses of CBPM social media lab is "50 RMB for 30 minutes".

And all monetary gains go to a Public Fund that is coordinated by WKU Foundation and CBPM’s Center for Social Enterprise and Charity Research Center.


Collaborating with WKU CBPM Dean’s office, Social Media Lab, CSEC,, WKU Foundation, and WKU Student Career Development,  We would like to donate 10 hours (equivalent to 1,000 RMB) of using the CBPM Social Media Lab to the "Small Tree Project Team".




From Right to Left: 

WKU CBPM Dean Dr. Cao Jiang

WKU Student Career Development Center, Mr. Wei

WKU Foundation, Mr. Meng

WKU Campus Social Entrepreneur, Ms. Doreen Qian Jiayin; [her Team members Yang Kaibo (Kember); Wu Jialei (Jaylyn); Yu Gaohan (Alvin); Huang Yuerong (Alicia); Tang Jiawen (Wisdom); Yang Han (Flora); Shen Xinyuan (Shantel); Wen Renyi (Wendy); Ru Yu (Cher) ]

WKU CBPM Center for Social Enterprise and Charity  (CSEC) & Social Media Lab Director, Dr. Jeonghwan (Jerry) Choi



Youtube Video:



Blibili Video:


20200929_10Hours_Donation2_哔哩哔哩 (゜-゜)つロ 干杯~-bilibili


Special Thanks to the Coordinators and Hostess. 


Hostess: Ms. Maggie Zhou Biqi

Floor Director: Ms. Victoria Tang

Contents Coordinator: Mr. Hanan Jin Haonan

Public Relations: Ms. Leona Chen



Archived by Dr. Jerry Choi in Sept. 29, 2020

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May 15, 2020: Approval

Kean Board of Trustees (BOT) approved the "Kean CBPM's Business Analytics Program". 


May 16 ~ June 03: Hiring The Best Talent for Business Analytics (Dr. Chad Chae)



June 04, 2020: A Primitive Proposal of Integrative Business Analytics Program in Kean System (Union & Wenzhou) to the Chair of School of Management & Marketing. 


June 05, Proposing "Collaborative Business Analytics Education". 



(updated Nov. 30, 2020 after consulting with Prof. Gupta at Math, WKU). 





2020.09.16, WKU CBPM Dean Dr. Cao Jiang introducted the Business Analytics Program starts in 2020 in public.


Business Analytics课程推行打响第一炮

The launch of the Business Analytics course was the first shot!


2020. 09.24: Request Syllabi of these courses. 


MGS 3701: Data Mining in Business

MGS 4701: Integrative Applications of Business Analytics

MGS 3501: Database Management In Business


2020. 09. 24:  UPDATE of BA Program Initiative in Wenzhou: 

Thanks to your transformative leadership, Wenzhou-Kean would like to officially initiate the Business Analytics (BA) Program in 2021 Fall. I am confident that the BA program will be a flagship major in the CBPM both in Union and Wenzhou soon. 

Last week (Sept 16), Dr. Cao Jiang introduced the Business Analytics Program. Many Business students were totally excited to have a chance to learn Business Analytics courses in the Kean system. Then, we are proposing Four classes (120 seats) of MGS3001 (Python Programming) in Spring 2021. 

Dr. Chad Chung - a newly hired BA teacher will teach MGS3001 (Python Programming) in Spring 2021.  And WKU MGM is now recruiting two more BA faculty members for starting the program next Academic year. 

Therefore, we would like to study and elaborate those Business Analytics courses based on your Syllabi. 

On the other hand, we need to talk about the "Exchange Program for BA major Students". 

As we have discussed, WKU will have many BA students but lack courses and teachers.  KUSA has courses and teachers but needs more students. Then, we need to collaborate by using an  Exchange program. Below is the rough idea of the Exchange program. And we can keep talking about the "Global Collaborative Education for Business Analytics" .

We wish to build a nice and wonderful "Business Analytics Program" in Kean System basing on the great "Global Collaboration". 


2020. 10. 14: The First Task Force Meeting (KUSA-WKU) 



2020. 12. 08: WKU Business Analytics Option Approved by the Chinese Government




2020. 12. 08: WKU Business Analytics Option approved by Chinese Authority

2020. 11.30: Prof. Gupta suggested Math 2415 (Calculus 1), Matt 2146: Caculus 2:

2020. 09. 23: All course Syllabi are requested. 

2020. 09. 16: WKU CBPM Dean CJ introduced BA program initiation at WKU. 

2020. June 04, Initiating WKU Business Analytics Program project (Hiring Dr. Chad Chae). 

2020.May.15, Business Analytics Program approved at Kean Board Meeting


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International Social Entrepreneurship Research Colloquium (ISER of Kean USA - Wenzhou Kean University). 

The purpose of International Social Entrepreneurship Research Colloquium at the College of Business and Public Management, Kean (Union, USA & Wenzhou, China) is to create new knowledge of 'Social Entrepreneurship.' 

Social entrepreneurship is an approach by start-up companies and entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. A social entrepreneur creates and operates a social enterprise that is an organization that applies business strategies to maximize improvements in financial, social and environmental well-being through social impact. Social impact is the net effect of an activity on the social fabric of the community and the well-being of individuals and families. 

The research colloquium addresses these research inquiries:  

  • What does drive social entrepreneurship? 

  • How to develop social entrepreneurs? 

  • What does strategic intervention or policy create a mass-scale social impact?

  • How can we transform 'cultural, social, and human' assets into social values? 

  • What managerial applications boost social innovation? 

  • What are the commonalities and differences between American and Chinese social enterprises and social entrepreneurs? 

The research colloquium disseminates research outcomes at academic journals, academic or professional conferences, classroom teachings, mass-media, and social network services to create social impacts.  



Coordinator at Kean USA: Dr. Bok Gyo Jeong (

Coordinator at Wenzhou-Kean: Dr. Jeonghwan (Jerry) Choi ( 


The research colloquium is affiliated and sponsored by the College of Business and Public Management, Kean USA (, Wenzhou-Kean University, and the Center for Social Enterprise and Charity at WKU (CSEC, 














Researcher Profile: 

Kean USA

Coordinator: Dr. Bok Gyo Jeong

Research Field: Social Entrepreneurship, Nonprofit Management, Public Administration, and Inter-organizational Collaboration

Quantitative & Qualitative Research; Survey Study, SPSS, Stata, Social Network Analysis (UCINet), Atlas.ti 

Dr. Valerie Vaccaro

Research Field: Marketing Strategy, Social Entrepreneurship Education, Cause Marketing, Consumer Value Analysis, 

Marketing Research & Behavioral Study; Qualitative Analysis, Content Analysis

Dr. Kihwan Kim

Research Field: Innovation Behavior, Creativity, Leadership Study, Social Entrepreneurship Education; Self-Efficacy; Emotional Intelligence 

Quantitative Research, Mixed Method, SPSS, Structural Equation Modeling (AMOS), Smart-PLS, Path Analysis, Survey Study


Wenzhou-Kean, China

Coordinator: Dr. Jeonghwan (Jerry) Choi

Research Field: Human Resource Development; Social Entrepreneur Education; Motivation Study; Entrepreneurial Behavioral Study. 

Quantitative Research; Survey Study, Stata, Structural Equation Modeling, Hierarchical Linear Modeling 

Dr. Rob Kim Majerison

Research Field: Global Social Enterprise Development; SME Development. 

Qualitative Research: Contents Analysis

Dr. Sookyoung (Soo) Lee

Research Field: Organizational Theory; Social Perception / Impression management; CSR & Social Impact; Corporate Governance 

Quantitative Research: Panel Data Analysis, Event Study, Multinomial Logit, Content Analysis, R, UCInet, python






Ongoing Research Project

What does drive 'Social Entrepreneurial Intention'? 



Journal Articles: 

Choi, J., An, R., Zhao, J., Mao, X., & He, L. (2018). Developing software piracy free organization: A case of an American business school in China. International Journal of Business & Applied Science, Vol. 7 No. 2, pp. 15-37, (Published, Oct. 15, 2018). 

Yam B. LimbuC. JayachandranChristopher McKinleyJeonghwan Choi, (2018) "Exploring how structural and cognitive social capital influence preventive health behavior: Evidence from a Bottom of the Pyramid (BoP) population", Health Education, Vol. 118 Issue: 5, pp.370-385,   [SSCI, Impact Factor 1.00], Feb. 22, 2018

Choi, J., Jeong, S., & Kehoe, C. (2012). Women in entrepreneurship education in US higher education. Journal of Business Diversity, 12(2), 11-26. 


Conference Proceeding: 

Choi J. (2018). Developing Piracy Software Free Organization: A Case of American Business School in China, The 17th International Asian Conference of the Academy of Human Resource Development, Nov. 08 ~ 10, 2018. The Sukosol, Thailand.

Choi, J, Long Y., Yu, J. (2018). Gender Difference in Technology Acceptance: Evidence from China, The 15th International Conference of the Society for Global Business & Economic Development (SGBED). June 08-10, UIBE, Beijing, China

Choi, J, An R., Zhao J., Mao, X., He L., (2017). Diffusion of Legal Software Use on Campus (Poster & Presentation), Kean Research Day Conference, Union / NJ, USA & Wenzhou / China. April 29, 2017.

Valerie Vaccaro (2014), An Analysis of Global Cultural Consumer Values and Diffusion of Innovation Theory Characteristics for Successful Marketing Strategies of a For-Profit Social Entrepreneur, IMRA-Kean International Conference, New Jersey, USA, May 30, 2014. 


Valerie Vaccaro (2008), Cause Marketing Partnerships, Diffusion of Breast Cancer Awareness & the Komen Case,,



Curriculum and Teaching: 

MGS3360: Social Entrepreneurship (undergraduate course) at Kean USA by Dr. Valerie Vaccaro



Invite Lecture; Guest Speaker: 




Dr. Valeri Vaccaro (July, 2016), Bombas CEO shares insights with Kean students

Dr. Valerie Vaccaro (Spring 2014), Social Entrepreneur Marketing Project Inspires Kean Students to "BEE Better"

Dr. Jeonghwan Choi (Oct, 2012). 'Currency for Local Merchants Unveiled



Mass-media Exposure (News Paper; TV) 



Social Media Contents: 




Chronological Archive: 

2019. 11.18: Research Progress Meeting between Kean USA & WKU 


2019. 10.04: Update Kean USA coordinator information & Researcher profiles. 

2019. 10. 02: Joining Six researchers (KUSA: Coordinator - Dr. Kim, Kihwan; Dr. Valerie Vaccaro; Dr. Jeong, Bok-Gyo ::  WKU: Coordinator - Dr. Choi, Jeonghwan; Dr. Rob Majerison; Dr. Lee, Sookyoung)

2019. 10. 01: Approval from WKU CBPM Dean (Dr. CJ) for the initiative

2019. 10.01: Proposing Social Entrepreneurship Research Colloquium Initiative; Collaborating with the Center for Social Enterprise & Charity at WKU. 

2019. 09.30: Research Collaboration Talk (between Dr. Kim at KUSA and Dr. Choi at WKU)


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Global Practicum Project, 2019: Impact Investing and Social Enterprise: Co-creating the public value for people, community, and the world. 

In 2019, thirteen Kean University business major students from New Jersey, USA and Wenzhou, China were hired as business consultants by the OneHRT ( – a workforce management company at Wenzhou, China. 

The mission of the business consulting project was to identify new business opportunity; to suggest strategic options of Wenzhou Institute of Charity and Public Welfare – a branch of OneHRT enterprise. 


June 06, 2019: Site Visit

A Global Practicum consulting team made a site visiting at OneHRT, Wenzhou, China. We were kindly welcomed by the OneHRT company. We visited two sites, and we could get basic understandings about the company throughout observation, Q&A, and intensive communication.


June 07 ~ 20, 2018: Consulting Process & Bloomberg Terminal @WKU
The consulting team learned about the consulting processes and basic tools. Four teams were formulated to investigate the impact investing and social enterprise leaders. 



Business consulting teams completed:

  • Identified managerial issues of the company

  • Defined a managerial problem

  • Conducted external analysis of impact investing and social enterprise  industry

  • Conducted internal analysis of the company

  • Formulated and suggested strategic options 

  • Provided action plans to implement strategy

Particularly consulting teams completed Benchmarking analysis of 24 Global and Domestic impact investing corporation and social enterprise foundations in the perspectives of: 

  • Leadership profiles

  • Mission/ Vision / Value

  • Brief Growth History

  • Services / Brand

  • Size & Operation

  • Brief financial outcomes

  • Profitability analysis

  • Key success factor

  • Recent growth strategy

  • SWOT analysis



Adding to the Benchmarking analysis, the Consulting team applied Semantic Approach and multiple Statistical Analysis techniques to address the research question of "What factors and How much they make influences on social entrepreneurial intention of business college graduates?".  



Based on these rigorous research and investigation, she proposed five strategies and 15 practical suggestions for the client. Three suggestions were immediately implemented at OneHRT (e.g. Bubble Drink Day for Social Good; Job training for Bottom-of-Pyramid people; and Plogging initiative). 


Final Presentation (June 27, 2019)

13 consultants successfully delivered the consulting outcome and clients were impressed on the high quality of the consulting results. The client would take actions to implement the proposed strategies.

Final Presentation Part. 1

Final Presentation Part. 2






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WKU CBPM Social Media Lab (C-124), since Nov. 2019. 

WKU CBPM Virtual Conference Room (B-208), since Feb. 2020





WKU CBPM Social Media Lab (C-124)


Executive Summary:

The College of Busines & Public Management (CBPM) Social Media Lab at Kean University (Wenzhou) will be archiving, disseminating, and resonating the Business College's research, teaching, and school activities via Social Media. The studio plays a central role in creating "contents."

CBPM Social Media Lab is equipped with Three main video cameras; one HD digital camcorder; two digital cameras; five directional microphone; Chroma Key screens (Blue, White, Green); A/V converter; Two large LCD screens; Multiple LCD Lights; Two computers for editing.

Business students and faculty members will create key contents such as Micro-courses, MooC, Career coaching/mentoring/advising, Online off-class video, Business Talk Podcast, Business Plans, Global experiences, and campus life in English.

WKU CBPM Social Media Lab will disseminate contents through social network services such as Youtube channel; Bilibili; Facebook; Instagram; WeChat.




College of Business and Public Management wants to archive and disseminate the school’s activities and knowledge to resonate with stakeholders and communities. 

A social media strategy is necessary to share the new knowledge; to show-up the CBPM college in the general public; to marketize creative business ideas. Many prominent business schools actively use social media to archive, disseminate their new knowledge. Also, they connect and expand social networks via social media. Exercising the One-Source-Multi-Use (OSMU) strategy via social media can help WKU CBPM achieving the school’s mission of providing the best education; scholarship, and outreach services for students and community.  


Affiliated with WKU’s Media Center, establishing the CBPM social media lab can successfully apply the OSMU strategy. CBPM Social Media Lab operates as a self-organizing entity under the CBPM and Media Center’s guide.  










Youtube channel of CBPM Social Media Lab

Introduction of WKU CBPM Video at the Social Media Lab Youtube Channel. 


Grand Opening Ceremony (Nov. 08, 2019)



Introduction of CBPM Social Media Lab


In Dec. 13, 2019, CBPM Social Media Lab invite membership to structure Producing team; Contents creation team, and Marketing/PR team. 

Nine applicants showed keen interests in operating the CBPM social media lab, and the lab invited their creative ideas to produce quality 'contents'. 


2020. May 03. Proposing Upgrading CBPM Social Media Lab 

Example of Yale Media Lab


Example of Seoul Digital University (May 14, 2020 @ Seoul) 

Three studios

Multimedia Learning Management system:



함께해서 재미있는 공부! 구루미캠스터디





 2020. 05 .14: School Leaders are Positive to the Upgrading


2020. 09. 18, Investigation and Improvement Plan: 




How to Use the WKU CBPM Social Media Lab? (Nov. 19, 2020) 



WKU CBPM Virtual Conference Room (B-208) 


Transforming the 2nd-floor Faculty Meeting Room (CBPM B-207) to a Virtual Conference Room  (Nov. ~ Dec. 2020)




Jan ~ Feb. 2021: Installed Video Camera and Camcoder with moving furniture for Virtual Conference making.



Video of Virtual Conference Room Making (Nov. 2020 ~ Feb. 2021). 




Full Green Virtual Conference Room (CBPM B-208, Feb. 26, 2021). 


2021. Mar. 05 ~ Mar. 15:  Zhejiang The First-Rate Course Application Video Making. 



More than 7 (out of total 15) WKU CBPM faculty took introductory videos to apply to the First-Rate Course of Zhejiang.  




Items to Buy


Atem Mini Pro: (4750 RMB)

ATEM Mini Pro 切换台 四路HDMI输入 高清视频 USB编码推流直播


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Video Microphone: (473 RMB) x 2


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TV Stand (32-65 inch) x 2: 310 RMB x 2 (32 inch ~ 5 inch)




55 inch TV x 2 : 2199 RMB x 2 (Redmin A55)


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MacBook Pro 15 inch (2015) : 4999 RMB x 2


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Macbook Pro 2015 LT2 (6035 RMB), 16G / 512G



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商品问答 心中疑惑就问问买过此商品的同学吧~我要提问






2021. 02.26: Updated Virtual Conference Room with Full Green walls. 

2021. 02. 17: Added Virtual Conference Room's Video. 

2021.01.25: Added the Virtual Conference Room Project history. 

2020. 11. 19: Added How to Use Social Media Lab. 

2020. 05. 14: Upgrading Proposal

2019. 12. 13: Invitation of founding Membership. 

2019. 11. 08: Grand Opening Ceremony

2019. 10. 21: Added Youtube Channel Information

2019. 08.02: Updated Executive Summary & Studio Pictures

2019. 06.08: Updated strategies of contents creation according to the new Kean policy and strategy

2019. 04. 25: Published initially. 



Posted by Jeonghwan Choi

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