The Purpose of Life is ... ! 

(왜 사냐고 묻거든...)

The purpose of life is to create 'HUM - 힘, 氣, Force, Energy

to be Happy; 

to be Utilizable;  

to be Meaningful. 

인생의 목적은 

행복하기 위해; 쓸모있기 위해; 의미있기 위해, 

"HUM - 힘, 氣, Force, Energy" 을 만드는 것이다. 

From the ontology point of view, "Energy" is the only the 'being thing' and the purpose of life is to create or reorganize energy. 

Three objectives of creating energy are: 

1. The energy we create is to be happy (Hedonic perspective for personal satisfaction). 

2. The energy we create is to be utilizable (Utilitarian perspective for social well-being). 

3. The energy we create is to be meaningful (Epistemological perspective for self-transcendence).  


존재론적 관점에서 오직 "에너지" 만이 존재하는 무엇이라 할 수 있고, 따라서 인생의 목적은 에너지를 창조하거나 바람직한 방향으로 재구성 하는 것이다. 

에너지 창조와 재구성의 세가지 목적은:  

1. 우리가 만들어내는 에너지는 행복을 위한 것이다 (쾌락주의 관점에서 개인의 만족을 위한 것).

2. 우리가 만들어내는  에너지는 쓸모있기 위한 것이다 (공리주의 관점에서 사회의 웰빙 - 참살이를 위한 것). 

3. 우리가 만들어내는 에너지는 의미있기 위한 것이다 (인식론적 관점에서 참된 깨달음을 통한 자기 초월을 위한 것).    

Jeonghwan Choi, PhD, MBA, ME

Added descriptions: Mar. 2019

Published Original: Jan. 2019

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A Life Irony - Ernest Hemingway

The best people possess 

a feeling for beauty, 

the courage to take risks, 

the discipline to tell the truth, 

the capacity for sacrifice. 

Ironically, their virtues make them vulnerable; they are often wounded, sometimes destroyed."

- Ernest Hemingway

This is a Life Irony.

I thought a lot about this and my tentative idea is 'This world is an 'experimental silo' to harden a good human soul for another purpose.

Without falling, we cannot learn how to stand. 
Without hurting, we cannot learn how to heal. 
Without disgusting, we cannot learn what is the beauty. 
Without paradox, we cannot transform.

A beautiful soul just needs to be persistent in this ironic experimental silo. Once the soul is sufficiently hardened, a mission awaits for it.

Jeonghwan (Jerry) Choi, PhD, MBA, ME

Nov. 19, 2017

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A New Management Paradigm: From CD to LP. 

Recently, the CD (compact disc) is disappearing while the LP is emerging as a luxury good in MP3 era.


In management field of study, the traditional CD paradigm (Control & Demand) is transforming to LP paradigm (Listen and Persuade) in recent Industry 4.0 era.

As technology advances, "Humanistic Management" is becoming more essential. 

Dr. Jeonghwan (Jerry) Choi,   

April 22, 2017. 

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"Management by Active Listening" practice in KFC, Chashan, Wenzhou, China.

Recently, I am enjoying my morning ritual at KFC, Chashan, Wenzhou, China. I enjoy a fresh-brewed coffee and a morning menu at the store.

Today (Oct. 20, 2016), I can hear a loud voice of an employee. She looks quite upset and almost shouts to her manager just beside my place. The manager, however, listens and listens and listens her furious voices with a great patience. 

After 10~15 minutes, the upset voice gets smaller and smaller. Then, the manager started persuading her with a gentle and attentive tone. Gradually, the employee makes a few nods and she starts making laugh and smile. 

I think it takes around 30 minutes that the manager listens first; persuades the angry employee; gets her back to her place with a smile.

Impressively again, I can observe that "Management by Active Listening" is working in anywhere in the world. ^^

Jeonghwan (Jerry) Choi, PhD, MBA, ME

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How to develop Grit, Self-esteeem, and Empathy? See this Dad! 

A person raised in love can love the others! 


Dad motivates his little girl before school
What a great dad!

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The Our Father, 

Our Father, Who art in Heaven, 

Hallowed be Thy name; 

Thy Kingdom come, 

Thy will be done on earth as it is in Heaven. 

Give us this day our daily bread; and

Forgive us our trespasses as we forgive those who trespass against us; and 

Lead us not into temptation, but 

Deliver us from evil. 


주님의 기도, 

(내 가운데, 참) 하늘에 계신 우리 아버지,

(마태오 5:43-48: 하늘을 사랑하는 것과 같이 죄인을 포함하여 모든 사람을 사랑한다는 깊은 믿음을 바탕으로 세상에 나아가) 아버지의 이름이 거룩히 빛나시며

(마태오 13:31-32: 작디 작은 겨자씨같이 잉태된 너희 가운데 있는 따뜻하고 정의롭고 평화롭고 참된) 아버지의 나라가 오시며

(티모테오 2:4: 모든 사람이 구원을 받고 진리를 깨닳게 한다는 것과 당신께서 우리를 사랑하는 것과 같이 우리도 서로 사랑하라는) 아버지의 뜻이 하늘에서와 같이 땅에서도 이루어지소서!

(귀한 영적 존재이지만 또한 작고 약한 존재로의 ‘사람’인 저희에게) 오늘 저희에게 일용할 (物的, 心的, 靈的) 양식을 주시고

(우리 스스로를 속이는 것을 모르고 죄를 짓고 있으므로, 우리 스스로를 좀 너그러이 용서하도록) 저희에게 잘못한 이를 저희가 용서하오니, 저희 죄를 용서하시고

(욕심은 많으나 용기가 없어 참된 용서를 구하기 어려워하게되어 결국은 절망과 미움으로 빠지기 쉬운) 저희를 유혹에 빠지지 않게 하시고 

(요한계시록 22-21: ‘마라나타’ 아버지께서 속히 오셔서 저희를) 악에서 구하소서.


2015년 7월 21일, 최 정환 Thomas Jeremiah.

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Three Natural Laws for Excellent Leaders

I. Law of Attraction

“Feel Good, this is the only order from the Universe” 

Positive thinking and feeling attract positive consequences. 

“Don’t be afraid of taking good things. Simply appreciate it.” 

Be thankful to what you are and what you have now. 

“Attractiveness rather than Competitiveness” 

Be bright, gentle, confident, and disciplined. 

II. Law of Action-Reaction

“Act rather than react” 

20% current investment in the first thing (important / not-urgent) draws 80% of desirable consequences. 

“Be a Master of Every Situation”

Be Self-directed: 

        • Bring a new idea; 
        • Take initiative; 
        • Redesign works; 
        • Go against established rules if necessary. 

“Dominate the initial 30 minutes”: 

Solely focus on a task for 30 minutes. 

Win over the ‘Frame War’ with R. S. C.  

        • Relevancy
        • Simple
        • Constructive

III. Law of Energy Creation

“Create Energy Waves to Perform”

Manage your ‘Energy’ not your Time 

        • Physical: Sleep well and Exercise  
        • Emotional: Act without expectations
        • Mental: Control distractions 
        • Spiritual: Do what you can perform well

“Create Multiple Capitals”

        • Financial capital: Increase revenue; Reduce expense. 
        • Communal capital: Practice the “Tit-for-Tat” to build a trust. 
        • Relational capital: Give positive and developmental feedback.
        • Human capital: Perform to learn / Learn to perform. 
        • Psychological capital: Self-efficacy, Hope, Optimism, Resiliency. 
        • Physiological capital: Create brain and muscle power.
        • Spiritual capital: Sharpen your sense of purpose. 


1. The Multiple Capitals Model:

2. Toward Integrated Reporting: Communicating Value in the 21st Century.

3. Five Capitals:

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10 Inspirational Quotes from Navy SEAL Training

1. It Pays to be a Winner. 

2. It May, or May Not, Pay to be a Winner. 

3. We’re Not going to Stop Until We Get at Least One Quitter. 

4. Nothing Lasts Forever. 

5. You Don’t Have to Like It, You Just Have to Do It. 

6. Push ‘Em Out. 

7. If You're Gonna Be Stupid, You Better Be Hard

8. There Are Two Ways to Do Something ... the Right Way, and Again.

9. It’s All Mind Over Matter, If I Don't Mind, Then it Doesn't Matter. 

10. On Your Backs, on Your Bellies, on Your Backs, on Your Bellies. Feet!

Bonus: Anybody Want to Quit?


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A study indicates that the US college-educated employee's salary increases as the number of foreign-born H1B holders increases in a US city. 

Contrasting to the general belief of "Immigrants steals US jobs", the study results tell the highly education foreign born STEM talents contribute creating high paying jobs in the US

Michio Kaku, a physicists, argues that a powerful secret weapon of the US is H1B. 
H1B attracts 'STEM Talents' from all over the world, and it creates and sustains the innovation capability of the US society. 

However, I want to point out one missing step that transform a foreign born H1B holders to innovation makers in the US. 

"Respect of the Diversity" is the root competency of the US society that attract worldwide STEM talents 
If the US society lose the source of attraction, the US society will encounter a significant discrepancy of 'innovation momentum', which would result in economic and social depression. 

Diversity is a root source of attraction of a society. Let's respect, keep and elaborate it.  

Jeonghwan Choi

Skilled Foreign Workers a Boon to Pay, Study Finds

Research Shows Immigration Benefits for U.S.-Born, College-Educated Employees

"Want a pay raise? Ask your employer to hire more immigrant scientists.

That's the general conclusion of a study that examined wage data and immigration in 219 metropolitan areas from 1990 to 2010. Researchers found that cities seeing the biggest influx of foreign-born workers in science, technology, engineering and mathematics—the so-called STEM professions—saw wages climb fastest for the native-born, college-educated population." 

A Secret Weapon of the US: H1B! 

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Why do we need to invest in people development? 

This is the exact answer. 

왜 인재개발에 투자해야하나? 

CFO가 CEO에게 물었습니다. 

"만약 우리가 직원 개발에 투자를 했는데, 그 사람이 떠나버리면 어떡합니까??" 

CEO가 답했습니다. 

"만약 우리가 직원 개발에 투자를 안했는데, 그 사람이 계속 우리 조직에 남아있으면 어떨까요?" 

Source: Marcus Buckham:

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We may not be able to be the most competitive person. 
But we definitely can be the most "Attractive" person. 
Let's be bright, gentle, confident, and disciplined !
가장 경쟁력있는 사람이 되긴 거의 불가능할지 모른다. 
하지만, 가장 매력적인 사람이 되는 건 누구나 가능하다. 
밝고, 친절하며, 자신감있고, 잘 정돈된 사람이 되어보자.

Jeonghwan Choi, 


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“We are what we repeatedly do. ~ Aristotle”

Very inspiring article by Tony Schwartz about how to mindfully pursue excellence.

Six Keys to Being Excellent at Anything

1. Pursue what you love.

2. Do the hardest work first

3. Practice intensely, without interruption for short periods of no longer than 90 minutes and then take a break.

4. Seek expert feedback, in intermittent doses.

5. Take regular renewal breaks.

6. Ritualize practice.


One tip for this practice: In order to recharge your energy in a short time (15min.), I strongly suggest "Focus on Deep Breathing" for 5~10 times.  

1. Close your eyes; Relax your Brain, Shoulder, Stomach: And Straighten your Back. 

2. Breathe out fully, and take a deep breathing for a while (5~10 times).  

3. Open your eyes; Slowly wake up; And Go to Work again. 

Jeonghwan Choi, 

모든 것에 뛰어나게 하는 에너지 관리 6가지 방법

1. 진정으로 사랑하는 것을 추구하라 (Pursue what you love)

2. 힘든 일 먼저 해라 (Do the hardest work first)

3. 90분동안 집중적으로 일하고, 반드시 에너지를 충전하라 (Practice intensely, without interruption for short periods of no longer than 90 minutes and then take a break.)

4. 중간 중간 전문가로부터 피드백을 받아라 (Seek expert feedback, in intermittent doses.)

5. 정기적으로 기분전환을 하라 (Take regular renewal breaks.)

6. 이와같이 일하는 것을 습관화하라 (Ritualize practice.)

Figure: Four Human Energy Domains of Excellency.

깊은 호흡을 통한 에너지 충전법: 

위와 같이 몸과 마음, 정신, 영혼의 에너지를 관리하는 핵심은 "에너지 재충전" 입니다. 

이를 위해 90분간 집중하고 일한 다음 중간 중간 쉬는 시간에 "깊은 숨쉬기"를 통해 보다 적극적으로 에너지를 재충전 하는 방법을 소개합니다. 

1. 먼저 눈을 쏙 감고; 머리, 어깨, 뱃속의 긴장을 완전히 풉니다; 그리고 척추를 바로 세워놓습니다. 

2. 먼저 숨을 완전히 내쉬어봅니다. 그리고 숨이 들어올 수 있는 만큼 콧구멍, 목구멍, 기도, 폐, 가슴, 배를 완전히 열어놓습니다: 몸 아래 가장 깊은 곳 (엉덩이 아래) 부터 물이 차오르 듯 에너지가 차도록 그대로 두고, 배꼽 위까지 넘치기 전에 내쉽니다; 이것을 5~10회 정도 합니다. 

3. 천천히 눈을 뜨고 의식을 가다듬습니다: 그리고는 다시 일에 집중합니다. 



Reduce Your Stress in Two Minutes a Day

by Greg McKeown  |   1:00 PM November 25, 2013

Posted by Jeonghwan Choi

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Leader like a tiger: 

In normal days, the leader give us a freedom to play and grow in front of him/her. 

But in a critical situation, the leader put us back behind him/her and confront enemies.

Tiger Figure source: Boncho Bidam,

범(호랑이)같은 리더란… 

보통땐 우리를 앞에두고 맘껏 놀면서 성장하게하고, 
위험할 땐 우리를 뒤에 두고 목숨걸고 지킨다. 

보통때 우릴 겁박하는데 능하고, 

위험할 때 우리를 내팽개치고 도망하는데 능한 자들은, 

남의 앞잡이일 뿐이다. 

Tiger Figure source: Boncho Bidam,

May 15, 2014,

Jeonghwan Choi, PhD, MBA, ME

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  1. BlogIcon 한상수 2014.05.16 21:51  댓글주소  수정/삭제  댓글쓰기

    이걸 읽노라니 한숨만 나오네...

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    범같은 리더를 길러봐야죠...

Sundo Tea Ceremony: A Reflective Practice for Deep Learning (국선도 행다법).

A tea ceremony is a ritualized form of making tea practiced in the East Asian cultural sphere by the Chinese, Japanese, Korean and Vietnamese tea ceremony. The tea ceremony, also called the Way of Tea (다도, 茶道), is a cultural activity involving the ceremonial preparation and presentation of tea. The manner in which it is performed, or the art of its performance, is called Tea ceremony [Reference 1]

One can also refer to the whole set of rituals, tools, gestures, etc. used in such ceremonies as tea culture. All of these tea ceremonies and rituals contain "an adoration of the beautiful among the sordid facts of everyday life", as well as refinement, an inner spiritual content, humility, restraint and simplicity "as all arts that partake the extraordinary, an artistic artificiality, abstractness, symbolism and formalism" to one degree or another. 

Korean tea ceremony is relatively unknown while the Chinese and Japanese tea ceremony are better known. The Korean tea ceremony or Darye (다례, 茶禮) is a traditional form of tea ceremony practiced in Korea. Darye literally refers to "etiquette for tea" or "day tea rite" and has been kept among Korean people for an over a thousand years. The chief element of the Korean tea ceremony is the ease and naturalness of enjoying tea within an easy formal setting.

Central to the Korean approach to tea is an easy and natural coherence, with fewer formal rituals, fewer absolutes, greater freedom for relaxation, and more creativity in enjoying a wider variety of teas, services, and conversation [Reference 2].

This 'focus on natural being' of Korean tea ceremony has stemmed from the combination of multiple spiritual and cultural heritages such as Sundoism (Taoism), Shamanism, Buddhism, and Confucianism. While Korean Buddhism and Confucianism are relatively well-known in  the perspective of cultural understandings, the Sundoism is little known. But the Korean authentic Sundoism is the root gene of  the Korean culture for more than 9,700 years, and it embraced foreign philosophy and religion like Buddhism, Confucianism, and Christianity [Reference 3]. 

Sundoism (called Kouksundo, Sundo, Bark-Dol-Beop, Chung-Gak-Do, Hwa-Rang-Do) is a holistic self-development practice system which aims to develop the ultimate physical-strength, the ultimate mental-power, and the ultimate spiritual-enlightenment. 

The core feature of Kouksundo practice is "deep abdominal energy center breathing" known as Danjeon (Dol-dan) Breathing which enables the practitioners to breathe in the universal life energy, Ki, into the body. Through the practice, the practitioners are gradually able to accumulate the Ki in the Danjeon and learn how to circulate the Ki throughout the 365 Ki channels in the body, that was opened by Chung-San [Reference 3].

Simply, Sundosim aims to gain ultimate Energy (Ki, 氣) through a special breathing. And the purpose can be achieved through a deep reflective learning by doing. 

In this article, the author wants to introduce Sundo Tea Ceremony: A reflective practice for deep learning by interwinding the Sundoism, Nonwestern Learning, and Modern Learning Theories.  

Nonwestern learning can be characterized by its 'interdependent, communal, holistic, and informal' approach to learning. While western learning focuses on learning knowledge, nonwestern learning encourage people to have collective, indigenous, and deep learning that emphasizes 'understanding and enlightenment'.  

Self-reflection is the core practice in nonwestern learning. In Confucianism, Buddhism, Sundoism, Hindusim, and Sufism, or even in the eastern Christianity heritage, Self-reflection is the essential learning practice to achieve 'deep learning'.  

Dewey defined reflective thought as ‘active, persistent, and careful consideration of any belief or supposed form of knowledge in the light of the grounds that support it and the further conclusions to which it tends’ (Dewey 1933: 118). In the modern  theory of learning, self-reflection is descried as an important human activity in which people recapture their experience think about it, mull it over and evaluate it. Argyris and Schön (1978) proposed two levels of learning: single-loop-learning & double-loop-learning. Argyris and Schoen described 

When the error detected and corrected permits the organization to carry on its present policies or achieve its presents objectives, then that error-and-correction process is single-loop learning. 

Single-loop learning is like a thermostat that learns when it is too hot or too cold and turns the heat on or off. The thermostat can perform this task because it can receive information (the temperature of the room) and take corrective action. Double-loop learning occurs when error is detected and corrected in ways that involve the modification of an organization’s underlying norms, policies and objectives [Reference 4].

Single-loop learning occurs when an individual/organization conducts a Reflection-in-action. The individual reflects their routine job or action, and tries to reduced the gap between purpose and outcome. Then retune his/her behavior/mindset/cognition to reduce the gap. On the other hand, an individual/organization should ask a question about fundamental assumptions or predefined norms when the single-loop learning cannot resolve the gap. 

The work of Chris Argyris (1923-2013) describes the concept of double-loop learning (DLL) in which an individual, organization or entity is able, having attempted to achieve a goal on different occasions, to modify the goal in the light of experience or possibly even reject the goal. 

In both single-loop-learning and double-loop-learning, the reflection is the core practice for learning. 

There are many tea ceremony practice methods that encourage people to have a reflection moment. Sundo Tea Ceremony focuses on "Reflection in Life-Span" in order to search and tune a life meaning, goal, or mission. 

The necessary equipments for practicing Sundo Tea Ceremony are 'tea', 'tea pots', 'warm water',  and a 'self-being'. No more no less. There is no fixed or sophisticated rules or manners to conduct a Sundo tea ceremony, and try to feel freedom of being. 

If one is experiencing a significant 'disoriented life dilemma', write it down on a paper and put it aside. Then forget it during a tea ceremony.  

In Sundoism, there are nine levels of physical/mental/spiritual enlightenment. 

First three levels (1~3) represent physical enlightenment. 

Next three levels  (4~6) represent mental enlightenment. 

Final three levels (7~9) represent integration of physical and mental enlightenments to evolve a higher level spiritual enlightenment. 

Replicating the nine levels of enlightenment levels, tea ceremony participant enjoys nine cups of tea that represent the age stages. 

At the beginning, wash a tea leaf. This is a replication of wash a new born baby. In Buddhism and Christianity, there is a special ritual of 'Washing the new born Buddha or Washing the New born Jesus'. We must welcome a holy divine 'self' to a new world by washing tea leafs with warm water. 

Put warm water (160 ~ 180 degree F or 70~80 degree Celsius) on a tea pot, and wait for three minutes with deep breathings. Please do practice, 'think without thinking' but focus on 'breathing'.  And try to feel fragrance, color, and taste of each cup of tea. You may feel... 

1. Age 1-9: Strong fragrance, color, and Bitter taste like a kid's experiencing. 

2. Age 10-19: Strong fragrance, color, and strong taste like a teenager. 

3. Age 20-29: Full flavor of tea like early adult. 

4. Age 30-39: Matured fragrance, color, and mild taste like thirties. 

5. Age 40-49: Stable fragrance, color, and taste but emergent of a new energy. 

6. Age 50-59: Mild fragrance, color, and taste but strong energy. 

7. Age 60-69: Very balanced fragrance, color, and taste with a fulfilled energy. 

8. Age 70-79: A subtle feeling of harmonization of fragrance, color, and taste.  

9. Age 80 ~ : Feeling of 'energy' fulfillment without Fragrance, color, and taste. 

One can put a dried flower (e.g. Chrysanthemum, Cherry blossom) to experience a 'transformation' in the fifth or sixth cups of tea (age 40s or 50s). This transformation replicating a significant 'life meaning change' in those ages. Many people changes their meaning of life in their age of 40s~50s and fundamentally changes their life style in order to explore a new life meaning. As such, one can experience a 'transformation' of tea through putting a flower (a transformational moment) on the tea pot. 

If you put aside your 'disoriented life dilemma', read it, feel, and decide one immediately just after ending the final cup of tea without thinking. You may feel 'emergent solution' without a reason. That is the answer (called it Kakjingwan, 각진관수련, see 

Throughout the feeling of nine stages of life with enjoying nine cups of tea, an individual can reflect and anticipate 'meaning of life'. And this opportunity give a person to tune a life goal, which is a 'deep learning'. 

No word is necessary!  

Feel something good? 

That's the deep learning. 


1. Tea Ceremony:

2. Korean Tea Ceremony:

3. Definition of Kouksundo:

4. Chris Argyris: theories of action, double-loop learning and organizational learning:

5. Reflection:

국선도 행다법 한글 요약: 

국선도 수련체계는 몸, 마음, 그리고 심신 통합의 정각도, 통기법, 선도법에 각각 세단계씩 총 아홉단계로 되어있습니다.  

이러한 총 아홉단계에 맞추어 행다(行茶)를 합니다. 

먼저 차를 넉넉히 다관에 넣고 먼저 끓인 물을 숙우로 나누어 담고 한소끔 식힌 후 (70-80도) 약 1분간 찻잎을 씻어냅니다. 그리고 아홉차례에 걸처 차를 우려냅니다. 

각 잔을 마실 때는 향, 색, 미의 변화를 깊게 느끼면서, 아래와같이 나이에 따라 스스로가 변해가는 것에 대해 깊은 숨을 쉬면서 성찰하도록 합니다. 

첫째잔: 1-9세 : 매우 강한 향, 색, 미는 어릴 적 생동하는 기운을 뜻합니다. 

둘째잔: 10-19세: 조금 강한 향, 색, 미는 10대의 발랄하지만 설익은 기운을 뜻합니다. 

셋째잔: 20-29세: 제대로 우러난 향, 색, 미는 20대의 만발한 기운을 뜻합니다. 

넷째잔: 30-39세: 부드럽고 깊어진 향, 색, 미는 30대의 성숙한 기운을 뜻합니다. 

다섯째잔: 40-49세: 향, 색, 미는 옅어졌지만 완숙함에서 오는 기운이 드러납니다. 

여섯째잔: 50-59세: 향과 색은 많이 없어졌지만, 깊은 참맛이 느껴집니다. 

일곱째잔: 60-69세: 향, 색, 미는 미미하지만 완전히 조화되어 참기운이 느껴집니다. 

여덟째잔: 70-79세: 향, 색, 미는 거의 없으나 조화된 큰 기운이 느껴집니다. 

아홉째잔: 80-89세: 향, 색, 미는 이제 의미가 없고 오직 하늘과 땅과 사람이 온전히 하나된 기운만이 느껴집니다.  

사람의 일생 중, 40대나 50대에 큰 삶의 전환을 겪는 경우가 많습니다. 이와같이 인생의 큰 전환을 느끼기위해 다섯째나 여섯째 잔을 우려낼 때, 매화/국화/장미 등의 말린 꽃을 넣기도 합니다. 

이와같이 아홉단계의 행다(行茶)를 하면서 깊은 돌단자리 숨쉬기와 더불어 오직 차를 즐기는데만 오롯이 집중하는 것이 국선도의 행다법입니다. 이를통해 인생의 의미와 목적 그리고 어떻게 살아갈 것인가를 깊이 성찰하고 깊은 수준의 깨달음과 배움을 얻고자 하는 것입니다. 

2014년 5월 10일 


Posted by Jeonghwan Choi

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Yesterday (Mar. 28, 2014), I visited Johnson & Johnson's headquarter at New Jersey. 

Throughout having a discussion with the Director of Global Learning , I was very impressed on J&J's strong emphasis on their Credo (J&J's Value). Because the Credo ranked the importance of their business value from 1) Customer > 2) Employee > 3) Community, to 4) Stockholders. By using this rank order, J&J makes decisions and develops people who are aligned with this value. 

Contrary to many American companies ranked the stockholder and customer the top rank, J&J ranks the employee and community above the stockholder. This maybe a secret of J&J's sustainable growth for more than 100 years. (^^)

Posted by Jeonghwan Choi

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