Cost of Doing Nothing About Growing Problem >> Cost of Proposal


Dr. Robert Reich proposed the concept of 'Cost of Doing Nothing'. 


He reasoned the "Cost of Doing Nothing" is much larger than the "Cost of Proposal". 

I interpreted this as "The preventive cost (a.k.a. preventive investment)" is much smaller than "Problem cost". 


Let's do something good to avoid unnecessarily high "cost of doing nothing" .


The mammoth costs of doing nothing or too little

It's time to change the way we think about public policy




Dec. 07, 2021, Dr. Jeonghwan (Jerry) Choi




Posted by Jeonghwan Choi

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Three NO!


No Citizenship

No Planning

No Confrontation



Three Too Much! 


Too much Self-interest

Too much Show-off (pretending, face)

Domination rather than Persuasion. 





2021. Dec. 02: Flash summary


Posted by Jeonghwan Choi

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할까 말까 ‘생각’하면, 

일단 하지마라. 



할까 말까 ‘생각’하면, 

일단 해라. 



quia peccavi nimis cogitatione, verbo et opere: mea culpa, mea culpa, mea maxima culpa.

생각과 말과 행위로 많은 죄를 지었나이다. 내 탓이오, 내 탓이오, 내 큰 탓입니다.  


2021년 03월 15일, 


#이놈의주둥아리 #이놈의몸뚱이 


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How can we develop talent? - Let them have your back! 

사람의 재능을 키우려면 - 앞을 보고 가르치려 하기 보단 당신의 등을 내주세요.



The Zone of Proximal Development (ZPD) Theory by Lev Vygotsky


What Is the Zone of Proximal Development? (Reference #1)


The zone of proximal development refers to the difference between what a learner can do without help and what he or she can achieve with guidance and encouragement from a skilled partner.

Thus, the term “proximal” refers to those skills that the learner is “close” to mastering.

The concept, zone of proximal development was developed by Soviet psychologist and social constructivist Lev Vygotsky (1896 – 1934).

The zone of proximal development (ZPD) has been defined as:

"the distance between the actual developmental level as determined by independent problem solving and the level of potential development as determined through problem-olving under adult guidance, or in collaboration with more capable peers" (Vygotsky, 1978, p. 86).

Vygotsky believed that when a student is in the zone of proximal development for a particular task, providing the appropriate assistance will give the student enough of a "boost" to achieve the task.


To assist a person to move through the zone of proximal development, educators are encouraged to focus on three important components which aid the learning process:

The presence of someone with knowledge and skills beyond that of the learner (a more knowledgeable other).



More Knowledgeable Other


The more knowledgeable other (MKO) is somewhat self-explanatory; it refers to someone who has a better understanding or a higher ability level than the learner, with respect to a particular task, process, or concept.

Although the implication is that the MKO is a teacher or an older adult, this is not necessarily the case. Many times, a child's peers or an adult's children may be the individuals with more knowledge or experience.




Social Interaction


Social interactions with a skillful tutor that allow the learner to observe and practice their skills.


According to Vygotsky (1978), much important learning by the child occurs through social interaction with a skillful tutor. The tutor may model behaviors and/or provide verbal instructions for the child. Vygotsky refers to this as cooperative or collaborative dialogue.

The child seeks to understand the actions or instructions provided by the tutor (often the parent or teacher) then internalizes the information, using it to guide or regulate their own performance.


Scaffolding, or supportive activities provided by the educator, or more competent peer to support the student as he or she is led through the ZPD.



A coward cannot raise a warrior!  


In order to develop the next generation talent, we need to let a cup have our back to secure and grow itself behind our back. 


This means that we need to confront many threats and challenges from the outside to protect our apprentice. 







Image source: 본초비담







McLeod, S. A. (2019). What Is the zone of proximal development?. Simply psychology.



Vygotsky, L. S. (1978). Mind in society: The development of higher psychological processes. Cambridge, MA: Harvard University Press.





by Jeonghwan (Jerry) Choi, PhD, MBA, ME


Nov. 30, 2020

Posted by Jeonghwan Choi

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Dr. Choi's Lemmas for Social Relation as Energy Exchange!


Lemma1: People have no interest in you.


Lemma2: If people show you interest, that is for your energy.


Lemma3: A social interaction is becoming the multiplication relations of Energy levels, not adding.


(e.g. If a partnership's energy levels are 0.5 and 0.5, the energy level becomes 0.25 - getting poorer. And the relation is getting broken).





11 Ways To Block An Energy Vampire

An energy vampire literally feeds off the energies of those around them. In order to protect yourself, use these tips to block energy vampires...


2020. 07. 13

Copyright Dr. Choi's Integral Leadership Center


Posted by Jeonghwan Choi

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완전히 성장한 어른만 채용 하는 7가지 기준


외부 기준: 



상호이익 우선




내부 기준: 


명확한 미래상

확고한 가치관





  • Seven Criteria to Hire Fully Formed Employees
    • Takes responsibility for their life and blames nobody else
    • Think Win-Win
    • Disciplined Listening


    • Have clear vision, mission, and purpose
    • Have a clear values and priorities
    • Not only tolerate differences but also respect varied opinions, perspective, and experiences
    • Have multi-dimensionality


Fully formed adults. 


That’s the criteria for getting hired at Netflix. Or at least it was in the early years when Patty McCord was the chief talent officer. In my interview with her for FranklinCovey’s On Leadership series, she talked about the genesis of the now-famous Netflix Culture Deck. A key standard for hiring was fairly simple—were you a fully formed adult? Patty also suggested that Reed Hastings, the CEO, challenged the idea by stating, “It’s a journey; nobody is truly formed.” But at least they should be well on their way.

What does a fully formed adult look like? Since my wife will read this, I’ll admit upfront I certainly don’t qualify—but in the immortal words of the late U.S. Supreme Court Justice Potter Stewart when describing obscenity, “I know it when I see it.”

A fully formed adult? I know it when I see it.

Immediately a list of traits comes to mind:

  • Someone who takes responsibility for their life and blames nobody else. They recognize that their life, successes, and failures are byproducts of their decisions, not their circumstances. They calibrate their emotions and don’t overreact to other people’s crisis and insecurities.
  • They have a vision for what their life looks like and have discovered, or are uncovering, their mission and purpose. They build the capacity to look long term and think strategically about their decisions and actions.
  • These people are clear on their values and priorities and align their time, attention, and energy toward them. Their ability to resist the lure of urgency addiction is undeniable.
  • They enter all relationships, projects, meetings, and every interpersonal interaction thinking about how everyone can succeed. They truly want what’s best for everyone, while recognizing that’s not always possible and can, when needed, say no or agree to part ways, diplomatically with relationships intact.
  • While recognizing the value of strong verbal communication skills, they also understand the role empathy plays in all relationships and strive to achieve that through more disciplined listening skills. They selflessly invest in listening to others’ situations and points of view without interrupting, judging, or jumping to conclusions.
  • They do not just tolerate differences, they actually value and respect varied opinions, perspectives, and fields of experiences. Their level of personal maturity drives a balance of curiosity and respect for other people, including and especially those most unlike themselves.
  • They’re multi-dimensional. They live balanced lives by varying their interests and continually building their skills in every area of their life while encouraging others to do the same.

Those seven points are what quickly comes to my mind when I think about a fully formed adult.

About the Author

Scott Miller is a 23-year associate of FranklinCovey and serves as the executive vice president of thought leadership. Scott hosts multiple podcasts including FranklinCovey’s On Leadership and Great Life, Great Career. Additionally, Scott is the author of the multi-week Amazon #1 New Release: Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow. Scott authors a weekly leadership column for and is a frequent contributor for Thrive Global. Previously Scott worked for the Disney Development Company, having grown up in Central Florida, and currently lives in Salt Lake City, Utah, with his wife and three sons.


Fully Formed Adults

Fully formed adults. That’s the criteria for getting hired at Netflix, or at least it was in the early years. Scott Miller shares 7 things that all fully formed adults have in common.





Posted by Jeonghwan Choi

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Luke Chapter 10: 25~ 28

The Greatest Commandment.

There was a scholar of the law* who stood up to test him and said, “Teacher, what must I do to inherit eternal life?”x

Jesus said to him, “What is written in the law? How do you read it?”

He said in reply, “You shall love the Lord, your God, with all your heart, with all your being, with all your strength, and with all your mind, and your neighbor as yourself.”

He replied to him, “You have answered correctly; do this and you will live.”

But because he wished to justify himself, he said to Jesus, “And who is my neighbor?”


After this, the Parable of the Good Samaritan is following.

Then, How to "Treat my neighbors with mercy?"

A Catholic Father of Church elaborates it with Buddha's parable of "Seven ways how to be kind when you have nothing!".

1. Make a kind face;

2. Say kind words;

3. Share your good heart;

4. Look with love;

5. Help with your body

6. Give your way to the needy;

7. Help with no reason.


어떤 가난한 사람이 석가모니 부처님을 찾아뵙고 여쭈었다.

“저는 하는 일마다 되는 일이 없습니다. 이것은 무슨 까닭입니까?“

부처님이 말씀하셨다.

“그것은 네가 남에게 베풀지 않았기 때문이니라.”

가난한 사람이 말하였다.

“저는 아무 것도 가진 게 없는 빈 털털이입니다. 남에게 줄 것이 있어야 주지 뭘 준단 말입니까?”

부처님이 조용히 말씀하셨다.

“그렇지 않느니라. 아무리 재산이 없더라도 줄 수 있는 일곱 가지는 누구나 다 갖추고 있느니라.


첫째는 화안시(和顔施)니라.

얼굴에 화색을 띠고 부드럽고 정다운 얼굴로 남을 대하는 것이니라.


둘째는 언시(言施)니라.

말로써 얼마든지 베풀 수 있으니 사랑의 말, 칭찬의 말, 위로의 말, 격려의 말, 양보의 말, 부드러운 말이니라.


셋째는 심시(心施)니라.

마음의 문을 열고 따뜻한 마음을 주는 것이니라.


넷째는 안시(眼施)니라.

호의를 담은 눈으로 사람을 보아 눈으로 베푸는 것이니라.


다섯째는 신시(身施)니라.

몸으로 때우는 것으로 남의 짐을 들어준다거나 일을 돕는 것이니라.


여섯째는 좌시(座施)니라.

때와 장소에 맞게 자리를 내주어 양보하는 것이니라.


일곱째는 찰시(察施)니라.

굳이 묻지 않고 상대의 마음을 헤아려 알아서 도와주는 것이니라.


이 일곱 가지를 행하여 습관이 붙으면 너에게 행운이 따를 것이니라.”


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The Purpose of Life is ... ! 

(왜 사냐고 묻거든...)

The purpose of life is to create 'HUM - 힘, 氣, Force, Energy

to be Happy; 

to be Utilizable;  

to be Meaningful. 

인생의 목적은 

행복하기 위해; 쓸모있기 위해; 의미있기 위해, 

"HUM - 힘, 氣, Force, Energy" 을 만드는 것이다. 

From the ontology point of view, "Energy" is the only the 'being thing' and the purpose of life is to create or reorganize energy. 

Three objectives of creating energy are: 

1. The energy we create is to be happy (Hedonic perspective for personal satisfaction). 

2. The energy we create is to be utilizable (Utilitarian perspective for social well-being). 

3. The energy we create is to be meaningful (Epistemological perspective for self-transcendence).  


존재론적 관점에서 오직 "에너지" 만이 존재하는 무엇이라 할 수 있고, 따라서 인생의 목적은 에너지를 창조하거나 바람직한 방향으로 재구성 하는 것이다. 

에너지 창조와 재구성의 세가지 목적은:  

1. 우리가 만들어내는 에너지는 행복을 위한 것이다 (쾌락주의 관점에서 개인의 만족을 위한 것).

2. 우리가 만들어내는  에너지는 쓸모있기 위한 것이다 (공리주의 관점에서 사회의 웰빙 - 참살이를 위한 것). 

3. 우리가 만들어내는 에너지는 의미있기 위한 것이다 (인식론적 관점에서 참된 깨달음을 통한 자기 초월을 위한 것).    

Jeonghwan Choi, PhD, MBA, ME

Added descriptions: Mar. 2019

Published Original: Jan. 2019

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A Life Irony - Ernest Hemingway

The best people possess 

a feeling for beauty, 

the courage to take risks, 

the discipline to tell the truth, 

the capacity for sacrifice. 

Ironically, their virtues make them vulnerable; they are often wounded, sometimes destroyed."

- Ernest Hemingway

This is a Life Irony.

I thought a lot about this and my tentative idea is 'This world is an 'experimental silo' to harden a good human soul for another purpose.

Without falling, we cannot learn how to stand. 
Without hurting, we cannot learn how to heal. 
Without disgusting, we cannot learn what is the beauty. 
Without paradox, we cannot transform.

A beautiful soul just needs to be persistent in this ironic experimental silo. Once the soul is sufficiently hardened, a mission awaits for it.

Jeonghwan (Jerry) Choi, PhD, MBA, ME

Nov. 19, 2017

Posted by Jeonghwan Choi

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A New Management Paradigm: From CD to LP. 

Recently, the CD (compact disc) is disappearing while the LP is emerging as a luxury good in MP3 era.


In management field of study, the traditional CD paradigm (Control & Demand) is transforming to LP paradigm (Listen and Persuade) in recent Industry 4.0 era.

As technology advances, "Humanistic Management" is becoming more essential. 

Dr. Jeonghwan (Jerry) Choi,   

April 22, 2017. 

Posted by Jeonghwan Choi

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"Management by Active Listening" practice in KFC, Chashan, Wenzhou, China.

Recently, I am enjoying my morning ritual at KFC, Chashan, Wenzhou, China. I enjoy a fresh-brewed coffee and a morning menu at the store.

Today (Oct. 20, 2016), I can hear a loud voice of an employee. She looks quite upset and almost shouts to her manager just beside my place. The manager, however, listens and listens and listens her furious voices with a great patience. 

After 10~15 minutes, the upset voice gets smaller and smaller. Then, the manager started persuading her with a gentle and attentive tone. Gradually, the employee makes a few nods and she starts making laugh and smile. 

I think it takes around 30 minutes that the manager listens first; persuades the angry employee; gets her back to her place with a smile.

Impressively again, I can observe that "Management by Active Listening" is working in anywhere in the world. ^^

Jeonghwan (Jerry) Choi, PhD, MBA, ME

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How to develop Grit, Self-esteeem, and Empathy? See this Dad! 

A person raised in love can love the others! 


Dad motivates his little girl before school
What a great dad!

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The Our Father, 

Our Father, Who art in Heaven, 

Hallowed be Thy name; 

Thy Kingdom come, 

Thy will be done on earth as it is in Heaven. 

Give us this day our daily bread; and

Forgive us our trespasses as we forgive those who trespass against us; and 

Lead us not into temptation, but 

Deliver us from evil. 


주님의 기도, 

(내 가운데, 참) 하늘에 계신 우리 아버지,

(마태오 5:43-48: 하늘을 사랑하는 것과 같이 죄인을 포함하여 모든 사람을 사랑한다는 깊은 믿음을 바탕으로 세상에 나아가) 아버지의 이름이 거룩히 빛나시며

(마태오 13:31-32: 작디 작은 겨자씨같이 잉태된 너희 가운데 있는 따뜻하고 정의롭고 평화롭고 참된) 아버지의 나라가 오시며

(티모테오 2:4: 모든 사람이 구원을 받고 진리를 깨닳게 한다는 것과 당신께서 우리를 사랑하는 것과 같이 우리도 서로 사랑하라는) 아버지의 뜻이 하늘에서와 같이 땅에서도 이루어지소서!

(귀한 영적 존재이지만 또한 작고 약한 존재로의 ‘사람’인 저희에게) 오늘 저희에게 일용할 (物的, 心的, 靈的) 양식을 주시고

(우리 스스로를 속이는 것을 모르고 죄를 짓고 있으므로, 우리 스스로를 좀 너그러이 용서하도록) 저희에게 잘못한 이를 저희가 용서하오니, 저희 죄를 용서하시고

(욕심은 많으나 용기가 없어 참된 용서를 구하기 어려워하게되어 결국은 절망과 미움으로 빠지기 쉬운) 저희를 유혹에 빠지지 않게 하시고 

(요한계시록 22-21: ‘마라나타’ 아버지께서 속히 오셔서 저희를) 악에서 구하소서.


2015년 7월 21일, 최 정환 Thomas Jeremiah.

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Three Natural Laws for Excellent Leaders

I. Law of Attraction

“Feel Good, this is the only order from the Universe” 

Positive thinking and feeling attract positive consequences. 

“Don’t be afraid of taking good things. Simply appreciate it.” 

Be thankful to what you are and what you have now. 

“Attractiveness rather than Competitiveness” 

Be bright, gentle, confident, and disciplined. 

II. Law of Action-Reaction

“Act rather than react” 

20% current investment in the first thing (important / not-urgent) draws 80% of desirable consequences. 

“Be a Master of Every Situation”

Be Self-directed: 

        • Bring a new idea; 
        • Take initiative; 
        • Redesign works; 
        • Go against established rules if necessary. 

“Dominate the initial 30 minutes”: 

Solely focus on a task for 30 minutes. 

Win over the ‘Frame War’ with R. S. C.  

        • Relevancy
        • Simple
        • Constructive

III. Law of Energy Creation

“Create Energy Waves to Perform”

Manage your ‘Energy’ not your Time 

        • Physical: Sleep well and Exercise  
        • Emotional: Act without expectations
        • Mental: Control distractions 
        • Spiritual: Do what you can perform well

“Create Multiple Capitals”

        • Financial capital: Increase revenue; Reduce expense. 
        • Communal capital: Practice the “Tit-for-Tat” to build a trust. 
        • Relational capital: Give positive and developmental feedback.
        • Human capital: Perform to learn / Learn to perform. 
        • Psychological capital: Self-efficacy, Hope, Optimism, Resiliency. 
        • Physiological capital: Create brain and muscle power.
        • Spiritual capital: Sharpen your sense of purpose. 


1. The Multiple Capitals Model:

2. Toward Integrated Reporting: Communicating Value in the 21st Century.

3. Five Capitals:

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10 Inspirational Quotes from Navy SEAL Training

1. It Pays to be a Winner. 

2. It May, or May Not, Pay to be a Winner. 

3. We’re Not going to Stop Until We Get at Least One Quitter. 

4. Nothing Lasts Forever. 

5. You Don’t Have to Like It, You Just Have to Do It. 

6. Push ‘Em Out. 

7. If You're Gonna Be Stupid, You Better Be Hard

8. There Are Two Ways to Do Something ... the Right Way, and Again.

9. It’s All Mind Over Matter, If I Don't Mind, Then it Doesn't Matter. 

10. On Your Backs, on Your Bellies, on Your Backs, on Your Bellies. Feet!

Bonus: Anybody Want to Quit?


Posted by Jeonghwan Choi

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