Science of Persuasion (설득의 심리학) Korean
Theory and Practice of Leadership/1.Theory & Practice 2013. 11. 17. 07:52Science of Persuasion (설득의 심리학) Korean language
1. Reciprocity (First Give Small and Take Big).
2. Scarcity (Provide Benefits, Unique, and Lose)
3. Authority (Diploma, Certificate, Uniform, Suit)
4. Consistency (Make a small change first to make a big change)
5. Linking (Genuine complements)
6. Consensus (Include people in a desired group)
(English Version)
(Korean Version)
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