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Theory and Practice of Leadership/1.Theory & Practice

Science of Persuasion (설득의 심리학) Korean

by Jeonghwan (Jerry) Choi 2013. 11. 17.

Science of Persuasion (설득의 심리학) Korean language 




1. Reciprocity (First Give Small and Take Big). 
2. Scarcity (Provide Benefits, Unique, and Lose)
3. Authority (Diploma, Certificate, Uniform, Suit)
4. Consistency (Make a small change first to make a big change)
5. Linking (Genuine complements)
6. Consensus (Include people in a desired group) 

(English Version) 





(Korean Version) 



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