Yesterday (Mar. 28, 2014), I visited Johnson & Johnson's headquarter at New Jersey.
Throughout having a discussion with the Director of Global Learning , I was very impressed on J&J's strong emphasis on their Credo (J&J's Value). Because the Credo ranked the importance of their business value from 1) Customer > 2) Employee > 3) Community, to 4) Stockholders. By using this rank order, J&J makes decisions and develops people who are aligned with this value.
Contrary to many American companies ranked the stockholder and customer the top rank, J&J ranks the employee and community above the stockholder. This maybe a secret of J&J's sustainable growth for more than 100 years. (^^)
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