WKU CBPM Project Based Learning (PBL) Initiative



The purpose of WKU CBPM Project Based Learning (PBL) Initiative is to provide the experiential learning opportunities for WKU CBPM students through addressing the real business problems and cases from Wenzhou businesses. 

Detail processes of exercising the WKU CBPM PBL are: 

1. OHT coordinator recruits and summarizes potential clients who would like to solve their real business problems. 

2. CBPM PBL coordinator recruits and summarizes potential classes that can address the real business problems from clients. 

3. CBPM classes make visits to client(s) to make an initial contract for consulting project. 

4. CBPM classes and clients conduct consulting projects together



Potential Clients & Projects


Company Name: 

Wenzhou Yixiang Culture Media Co., Ltd.

Company Profile: 

The business scope: celebration class, company features event exhibition, balloon craft, balloon entrepreneurship training, etc.

Problem that needs to be addressed: 

A series of problems with the expansion of the team, the promotion of employees, the setting of salary, and the expansion of business.


Company Name: 

Wenzhou Aunt Tribe Family Service Co., Ltd.

Company Profile: 

Based on school training and family service company, combined with family service company. Business philosophy: integrity-based. We are dedicated to the Chinese family to deliver professional, high-quality good aunt.

Problem that needs to be addressed: 

1. Enrollment is difficult

2, brand promotion is difficult

3. How can we better retain students after training?


Company Name: 

Wenzhou Human Resources Network

Company Profile: 

Wenzhou Human Resources Network was established in 2003 and is the earliest established online recruitment platform in Wenzhou.

In the 15 years, there have been a large number of user groups and good customer reputation.

The overall human resources market has changed dramatically in 2018. First of all, the large-scale outflow of labor-intensive small and micro enterprises in Wenzhou is accompanied by the loss of workers. Second, the rapid development of Hangzhou, Ningbo and other places, the charm of the city attracts young people to work and start businesses. In contrast, Wenzhou's quality talents can't stay, and they can't get in. Third, due to the aging of the Wenzhou Human Resources Network brand, the market investment has decreased, and the overall brand influence is not as good as the recent national websites, such as 58 City, Zhilian Recruitment, and Boss.

Problem that needs to be addressed: 

1. Brand aging: How to add youthful vitality to the intrinsic brand and attract the attention of young users.

2. App promotion: In order to optimize the product system of Wenzhou Human Resources Network, the Wenzhou Human Resources Network app will be launched in 2019, how to complete the user conversion of the existing channels and the attention of new users.

3, Wenzhou's overall talent market is sluggish, but Wenzhou still has a large number of private enterprise demand for useful people, and will meet the shortage of talent supply by expanding the surrounding market. The brand image setting and promotion methods for external market expansion.


Company Name: 

WKU Maker Space

Company Profile: 

Founded in 2016, WKU Maker Space is an international innovation and entrepreneurial platform established in Wenzhou Kenn University. It is operated and developed by Wenzhou Yuanda Entrepreneurship Service Co., Ltd., and has now won the title of municipal-level Maker Space. This space aims to create an open, free and diversified Maker space in combination with Wenken's international advantages, brand resources and professional service capabilities in the field of entrepreneurial services, for entrepreneurial ideas, entrepreneurial dreams and entrepreneurial projects. Entrepreneurship education and services are provided to students. A plurality of functional areas such as a joint office area, a project road show hall, a maker exchange area, and a project display area are respectively set in the space area. It is mainly aimed at the makers with an international vision, and adopts flexible office methods to inspire the inspiration and enhance creativity. After the establishment of the space, we will continue to improve the mentor system, invite elites from all walks of life to serve as creators, and hold regular salons, project sharing, cooperation and negotiation, resource docking, etc., so that entrepreneurial teams in different fields can be guided by entrepreneurial mentors at any time. 

Problem that needs to be addressed: 

1. Insufficient brand influence inside and outside the school: How to improve the popularity of the creation space in Wenken Campus, attract the attention of teachers and students in the school, and obtain higher support from the school.

2, The entrepreneurial atmosphere is not strong: Given the low base of Wenken students, a large proportion of students will study abroad after graduation, and the enthusiasm for trying to start a business within the school is not strong.

3. The innovation and technical content of the projects in the space are not high, and more high-tech projects inside and outside the school need to be settled. The number of enterprises and patents established is small.


Company Name: 

Wenzhou Yuanda Education Technology Co., Ltd.

Company Profile: 

Wenzhou Yuanda Education Technology Co., Ltd. is registered in Longwan District, Wenzhou City, Zhejiang Province, China. Wenzhou Yuanda Education Technology Co., Ltd. was established in June 2016. The company's main business scope is: education information consultation; enterprise management consulting; enterprise management training services. The specific training services include: academic education, development education, certification training, enterprise customized training, and Yuanda Growth College. In September 2018, the company cooperated with Wenzhou Charity Federation to establish Wenzhou Charity and Public Welfare College. It aims to improve the education and literacy of charitable and charitable talents and volunteers. And is developing an online public interest voice training platform.

Problem that needs to be addressed: 

1. Improve the planning, production and promotion of online voice education platform

2. How to operate the public welfare training program with reasonable commercial specifications

3. How to improve the visibility and value of the training platform so that the project can supply blood on its own


Company Name: 

WE+ Maker Space

Company Profile: 

Wenzhou Yuanda Entrepreneurship College is an innovative practical organization established by Wenzhou City Human Resources and Social Security Bureau for entrepreneurship guidance training. With the goal of inheriting the entrepreneurial spirit of Wenzhou people and cultivating entrepreneurial elites in the new era, we will rely on the “source-based entrepreneurial public service platform” as the main line of “entrepreneurial combat camps, entrepreneurial theme salons, project matchmaking meetings and other activities, and uphold the “one heart and one mind” For the purpose of serving young people in entrepreneurship.

Problem that needs to be addressed: 

1. Entrepreneurship training has encountered bottlenecks, the course has no rich content, and participation is not strong, it is necessary to build a complete set of practical training materials.

2. The success rate of entrepreneurship is low, and the social youth's enthusiasm for learning and entrepreneurship is weakened. How to obtain accurate entrepreneurial objects and increase the probability of successful entrepreneurship

3. Insufficient innovation in entrepreneurial themes, the participation of training personnel has gradually declined, how to make the entrepreneurial theme continue to innovate, and high-quality event planning.


Company Name: 

Wenzhou Charity and Public Welfare school

Company Profile: 

Wenzhou Charity and Public Welfare School was jointly established by Wenzhou Charity Federation and Yuanda Group to improve the theory and professional level of Wenzhou charity and public welfare team, enhance the ability and quality of charity practitioners, and promote the healthy development of Wenzhou charity and public welfare undertakings. The establishment of Wenzhou Charity and Public Welfare School is a pioneering work of the philanthropic community and an attempt to run a private school.

Problem that needs to be addressed: 

Since the establishment of the charity and public welfare school, the talent team of theoretical professional tutors has not yet been established; the volunteers are less self-conscious in training and learning; the charity innovation activities are lacking.

1. Recruitment of charity and public welfare experts in the whole hospital

2. Charity innovation event planning

3. Volunteer participation


Company Name: 

Pingyang County Fund Island Enterprise Management Service Co., Ltd.

Company Profile: 

Pingyang County Fund Island Enterprise Management Service Co., Ltd. was jointly established by Pingyang County Financial Holdings Co., Ltd. and Wenzhou Yuanda Group. The company closely follows Pingyang County's economic development strategy and industrial planning layout, and provides a series of services for enterprises entering Nanxun Fund Island under the leadership and guidance of the local government and financial offices.

Problem that needs to be addressed: 

1. How to more effectively control the financial security audit of the investment management company?

2. How to connect the business of the company in Pingyang Fund Island and the subsidiary of Wenzhou OHT Group?

3. How to operate the Nanji Fund Academy?


Company Name: 

Wenzhou Yuanda Education Technology Co., Ltd.

Company Profile: 

Wenzhou Yuanda Education Technology Co., Ltd. was established in early 2003. It is a collection of e-commerce, project research, management consulting, online recruitment, talent assessment, software development, vocational training, service outsourcing, entrepreneurship counseling, venture capital and other services. Integrated service provider. Since its inception, Yuanda has always adhered to the business philosophy of “one heart and one service”. The number of enterprises, taxation, sales, and employment of the source services are among the highest. It has become one of the largest comprehensive corporate training and consulting service providers in Wenzhou.

Problem that needs to be addressed: 

1. In-depth understanding of corporate brand history, combing the brand structure, helping to develop brand strategy and expanding brand market influence.

2. Developing brand management systems and management regulations.



Company Name: 

Wenzhou Yuanda Education Technology Co., Ltd.

Company Profile: 

Yuanda Education is a high-end education and training institution under the core of the Group's innovation and entrepreneurship education, leadership improvement, and financial education. With more than ten years of accumulated industry resources in the education and training industry, Yuanda has continuously connected well-known universities and high-end think tank resources at home and abroad, gathered teachers, professors, senior entrepreneurs and other instructors to introduce cutting-edge management concepts and practical courses. The knowledge system provides training services and consultation for decision-making at all levels of government, enterprises, institutions and social institutions. Yuanda Education has established the Yuanda Research Center in Beijing, focusing on Chinese-style innovation research, raising theoretical support for enhancing the competitiveness of Chinese enterprises and regional development, and promoting the construction of an innovative country in China.

Problem that needs to be addressed: 

The establishment of the employee quality model: how to design the personnel model required for each position of the enterprise?

Quantitative time-consuming and work difficulty measurement of employee work: The current daily job survey of employee work is only to quantify the content of one day's work. There is no specific quantification of the time and effort of a certain content, and it can be targeted at the key parts of the post. Work to gain an in-depth understanding of the tracking and measure the average working time of the work.



Company Name: 

Wenzhou Hunter Vocational Training School

Company Profile: 

The training programs and services of Hunter Vocational Training are multi-angle and multi-level. Including vocational qualification certification, human resource management practical skills training, enterprise management ability improvement training, employee professional training and training services related to enterprises and individuals. The curriculum system provided by the school is adapted to the characteristics of Wenzhou enterprises, and the outstanding training effect is also well received. In addition, there have been nearly 10,000 students so far, and the passing rate of the students and the average scores have a clear lead in Wenzhou. It has been widely recognized in Wenzhou.

Problem that needs to be addressed: 

1. To conduct more extensive and in-depth market research, investigate customer needs, and develop a more precise education and training curriculum system.

2. How to maintain a large number of existing alumni groups and do secondary value development

3. How to expand and improve the construction of the teaching staff





Posted by Jeonghwan Choi

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