Social Media Lab & Virtual Conference Room in The College of Business

WKU CBPM Social Media Lab (C-124), since Nov. 2019. 

WKU CBPM Virtual Conference Room (B-208), since Feb. 2020

 

 

 

 

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WKU CBPM Social Media Lab (C-124)

 

Executive Summary:

The College of Busines & Public Management (CBPM) Social Media Lab at Kean University (Wenzhou) will be archiving, disseminating, and resonating the Business College's research, teaching, and school activities via Social Media. The studio plays a central role in creating "contents."

CBPM Social Media Lab is equipped with Three main video cameras; one HD digital camcorder; two digital cameras; five directional microphone; Chroma Key screens (Blue, White, Green); A/V converter; Two large LCD screens; Multiple LCD Lights; Two computers for editing.

Business students and faculty members will create key contents such as Micro-courses, MooC, Career coaching/mentoring/advising, Online off-class video, Business Talk Podcast, Business Plans, Global experiences, and campus life in English.

WKU CBPM Social Media Lab will disseminate contents through social network services such as Youtube channel; Bilibili; Facebook; Instagram; WeChat.

 

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BACKGROUND & PROBLEM

The lab will be staffed by students and faculty, who have the knowledge of social media. They can design a comprehensive strategy to represent CBPM’s activities on various platforms like Twitter, Facebook, LinkedIn etc. The lab also provides an opportunity for both faculty members and students to enhance their skills in utilizing the current technology for academic purposes.

 

SUGGESTION

In conclusion, developing a social media strategy is important for WKU College of Business and Public Management (CBPM) as it helps them connect with stakeholders; create new business ideas; archive & disseminate new knowledge; marketize creative business ideas among others via One-Source-Multi-Use (OSMU). Establishing a Social Media Lab affiliated with WKU’s Media Center under the guidance of CBPM can help achieve this goal successfully.

 

 

 

 

 

 

 

 

 

Youtube channel of CBPM Social Media Lab

https://www.youtube.com/channel/UCP6yJdq41wyfzZu1Kpu47xg

Introduction of WKU CBPM Video at the Social Media Lab Youtube Channel. 

 

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Grand Opening Ceremony (Nov. 08, 2019)

 

 

Introduction of CBPM Social Media Lab

 

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In Dec. 13, 2019, CBPM Social Media Lab invite membership to structure Producing team; Contents creation team, and Marketing/PR team. 

Nine applicants showed keen interests in operating the CBPM social media lab, and the lab invited their creative ideas to produce quality 'contents'. 

 

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2020. May 03. Proposing Upgrading CBPM Social Media Lab 

Example of Yale Media Lab

 

Example of Seoul Digital University (May 14, 2020 @ Seoul) 

Three studios

Multimedia Learning Management system:

https://gooroomee.com/camstudy/room

구루미캠스터디(Gooroomee)

 

 

 

 

 2020. 05 .14: School Leaders are Positive to the Upgrading

 

2020. 09. 18, Investigation and Improvement Plan: 

 

 

 

How to Use the WKU CBPM Social Media Lab? (Nov. 19, 2020) : Manual for SML

 

youtu.be/OgqED1eufEE

 

https://www.bilibili.com/video/BV1iz4y1y7xZ?share_source=copy_web 

[Video Manual] How to Use WKU CBPM Social Media Lab Facilities._哔哩哔哩_bilibili

 

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WKU CBPM Virtual Conference Room (B-208) 

 

Transforming the 2nd-floor Faculty Meeting Room (CBPM B-207) to a Virtual Conference Room  (Nov. ~ Dec. 2020)

 

 

 

Jan ~ Feb. 2021: Installed Video Camera and Camcoder with moving furniture for Virtual Conference making.

 

 

Video of Virtual Conference Room Making (Nov. 2020 ~ Feb. 2021). 

 

 

 

Full Green Virtual Conference Room (CBPM B-208, Feb. 26, 2021). 

 

2021. Mar. 05 ~ Mar. 15:  Zhejiang The First-Rate Course Application Video Making. 

 

 

More than 7 (out of total 15) WKU CBPM faculty took introductory videos to apply to the First-Rate Course of Zhejiang.  

 

 

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Gain Adjustment for Background Threshold. 

 

 

 

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2021. 02.26: Updated Virtual Conference Room with Full Green walls. 

2021. 02. 17: Added Virtual Conference Room's Video. 

2021.01.25: Added the Virtual Conference Room Project history. 

2020. 11. 19: Added How to Use Social Media Lab. 

2020. 05. 14: Upgrading Proposal

2019. 12. 13: Invitation of founding Membership. 

2019. 11. 08: Grand Opening Ceremony

2019. 10. 21: Added Youtube Channel Information

2019. 08.02: Updated Executive Summary & Studio Pictures

2019. 06.08: Updated strategies of contents creation according to the new Kean policy and strategy

2019. 04. 25: Published initially.